Inside the June 2014 print edition of 
Strategic Health Care Marketing
- Sports Performance Hits Its Stride as a Growth Area
- Just What Do Those Rankings Mean? Health Care Marketers Struggle to Evaluate Benefits and Costs
- Healthy Food Initiative Strengthens Hospitals’ Wellness Efforts
- A Turning Point Executive Advisor: The Green Rush Comes to Colorado
Inside the May 2014 print edition of
Strategic Health Care Marketing
- Physician Onboarding: Four Steps in One Process
- It’s Time for Physicians to Own Their Brand
- Intermountain Healthcare Promotes Living Well in a Value-Based World – Licensees Not There Yet
- Six Key Digital Roles Needed in Today’s Marketing Department
- Smaller Institutions Successfully Compete in Shadow of Pittsburgh Titans
- Fast Takes: News & Trend Lines
Inside the April 2014 print edition of
Strategic Health Care Marketing
- Dedicated Men’s Health Programs Can Reach Reluctant Customers
- New England System Tests Pre-Flight Health Check – Wellness Campaign at Busy Airport
- Strategic Ad-Visory: What Happens to Marketing When the Boundaries Between a Medical Institution and an Insurer Blur?
- Marketers Change Tactics as Proton Therapy Services Increase — Reaching Patients Directly Through Online Marketing
- For This Virginia Hospital, Safety Is on the Daily Agenda
Inside the March 2014 print edition of
Strategic Health Care Marketing
- Marketers Take on New Role with Population Health Management — Success Measured by Long-Term Engagement
- Hospital Rewards Patients Who Take Care of Themselves
- Strategic Ad-Visory: Nash Health Care’s Success Demonstrates Just How Well It Pays to Advertise
- Centralized Marketing: Building an Effective Structure
- A New Model Attempts to Give Health Care Wings
- Fast Takes: News & Trend Lines
Inside the February 2014 print edition of
Strategic Health Care Marketing
- Marketing Call to Action: Focus on Primary Care, Build Identity, and Align with Specialists
- KidzStuff: Much More Than Stuff for Children
- Strategic Ad-Visory: Go with Emotional Ads? Or Use Some Ads with Almost No Emotion? A Common ‘Look’? Or Several?
- A Turning Point Executive Advisor: Good Patient Experiences Are Critical for Desirable Outcomes and Better Reimbursement
- The Best Way to Be an Effective Storyteller in This Digital Age
- Los Angeles Area Hospital Finds Benefit in Event with Worldwide Exposure
- Fast Takes: News & Trend Lines
Inside the January 2014 print edition of
Strategic Health Care Marketing
- Ten Sites or Apps That Exemplify Good Use of Mobile Health Care
- Are You Prepared for the Next Generation of Service Lines?
- Strategic Ad-Visory: A Massive, Four-State Health System Rebranding Effort Leads to Simple, Informative, Cheerfully Straightforward Advertising
- Hospital Affinity Programs Reward Loyalty and Give Members VIP Treatment
- QR Codes are Obsolete
- The Health Care World Series
Inside the December 2013 print edition of
Strategic Health Care Marketing
- Dignity Health Rebrands: Say Hello to Human Kindness
- Focus on Consumer Needs, Not Provider Needs to Survive Health Care Transformation – Price and Quality Transparency to Gain Importance in Coming Years
- Turning a House of Brands into a Branded House
- Will Posting Prices Trigger a Price War?
- A Unified Brand Has Many Benefits; Need to Give the Process Time
- 12-Month Index of Articles … January – December 2013
- Fast Takes: News & Trend Lines
Inside the November 2013 print edition of
Strategic Health Care Marketing
- Population Health Management: Fact and Fiction
- A Strong Hospital Brand Finds That It Needs to Rebrand — and Then Reaps Positive Results
- For Better Results, Undertake a Customer Intimacy Strategy to Truly Engage Consumers
- Dedicated Emergency Departments Target Expectant Moms
- A Turning Point Executive Advisor: Big Data, Little Information?
- Non-Clinical Care Guides Offer Positive Approach to Patient Care
Inside the October 2013 print edition of
Strategic Health Care Marketing
- Comprehensive Cancer Rehabilitation Offers Hospitals
Point of Differentiation - The C-Suite Weighs In on Health Care Branding
- Beyond Quality and Safety: Patient and Family Advisory Councils Involved in Strategic Planning and Marketing
- Strategic Ad-Visory: Launched and Celebrated, a Campaign for a New Hospital Service Got Great Attention Before Everything Changed
- Fast Takes: News & Trend Lines
Inside the September 2013 print edition of
Strategic Health Care Marketing
- Internal Branding and Stemming Leakage the Imperative of Today
- Rehab Center Gets Smart
- Strategic Ad-Visory: The University of Kansas Hospital Builds a Strong Reputation While Avoiding ‘Image-y’ Ads
- Personal Connections, Consistency, and More – Advice from a Brand Authority
- Aesop, The Neuromarketer – The Power of the Simple Story
- Ohio Health System Develops First Steps to Wellness Campaign
Inside the August 2013 print edition of
Strategic Health Care Marketing
- Shooting for Five-Star Ratings? Online Reviews Provide Feedback and Opportunity to Manage Reputation
- Lessons Learned – Tips for Managing Online Reputations
- Looking for More Online Reviews? Solicit and Post Them on Your Own Website
- Behavioral Marketing Puts Dent in Binge Drinking, Car Crashes – Party Smarter, Road Crew Take Off
- Shared Appointments Improve Access, Quality
- Pharmacists Help Hospitals Cut Readmissions
- Fast Takes: News & Trend Lines
Inside the July 2013 print edition of
Strategic Health Care Marketing
- Social Media ROI Means Much More Than ‘Likes’ and ‘Views’
- Consumers Shop Price More, But Industry Response Still Lags
- Pricing Information Now Expected by Alegent Consumers
- Strategic Ad-Visory: A New Jersey Hospital with a Century-Old Reputation for Delivering Babies Builds Awareness with Storks and a Cabbage Patch
- Planetree Hospitals Achieve High Satisfaction, Performance Scores
Inside the June 2013 print edition of
Strategic Health Care Marketing
- Community Hospitals Reposition Themselves with Clinical Trials – Innovative, Progressive Care Is a Competitive Differentiator
- Geographic Expansion Is a Continuing Saga
- Strategic Ad-Visory: From Television to Direct Mail, an In-House Advertising Agency Does It All for Legacy Health, While Keeping a Lid on Costs
- Market Research and Engagement Through an Online Community Panel
- Hospitals Use Health Coaches to Improve the Health of Their Own Employees
Inside the May 2013 print edition of
Strategic Health Care Marketing
- Blood Management Programs Extend Marketing Efforts – Patients Choose Bloodless Medicine for Non-Religious Reasons
- Brain Health Center Offers Model for Comprehensive Alzheimer’s Care – Collaborative Approach Benefits Patients and Family Caregivers
- The Hemingway Challenge: A Novel Exercise to Improve Communications
- What’s ‘New’ About New Movers?
- Strategic Ad-Visory: A Hospital for Kids Touches Musicians – Now Their Music Touches a Community and Helps Build the Hospital’s Brand Awareness
Inside the April 2013 print edition of
Strategic Health Care Marketing
- Teaching Hospitals Lead Innovation Movement
- Strategic Ad-Visory: Differentiating a Brand Image with Emotional, Storytelling Visuals – and a Little Borscht Belt Humor
- Racing to Wellness: A Marketing Model for Wellness
- Fast Takes: News & Trend Lines
Inside the March 2013 print edition of
Strategic Health Care Marketing
- Behavioral Health Programs Tailored to Niche Populations Gain Traction
- Ad Campaign Deploys Gas Pumps, Shopping Carts, Car Bumpers, and More to Build Employee Bonds and Create a Cohesive Public Identity
- Cincinnati Hospital and Local Restaurants Serve Up a Successful Heart Healthy Restaurant Program
- What’s in a Name? Rebranding Ties Health System Together
- Hospitals Tackle Risks and Rewards of Insurance Business
- Fast Takes: News & Trend Lines
Inside the February 2013 print edition of
Strategic Health Care Marketing
- Lakeland HealthCare Focuses Its Marketing Efforts on Employees
- Strategic Ad-Visory: How to Reach Your Target Audience When You Don’t Know Who It Is Yet
- Letting Go Is Hard to Do – Knowing When to Leave Your Job
- Racing to Wellness: The Consumer’s Point of View
- Weekly Huddles Keep Projects Moving – Lean Principles Enhance Marketing Activities
Inside the January 2013 print edition of
Strategic Health Care Marketing
- Growing a Cancer Care Program: Promising Ways to Spread the Word
- A Greenhouse Helps Grow a Vision; Initiative Leads Other Hospital Healthy Food Efforts
- Racing to Wellness: The Wellness Spectrum
- Strategic Ad-Visory: A Leading Cancer Treatment Center Focuses on Outcomes, with Eclectic Mix of TV Spots, Radio, and Print
Inside the December 2012 print edition of
Strategic Health Care Marketing
- Employer-Based Clinics: Providers and Consultants Show Hospitals the Way to Succeed
- Innovation or Co-Creation: Which One Is Better?
- Palliative Care Programs: Three Examples – Second of a Two-Part Series
- What Are You Worth? Ways to Prove It to Your Boss
- 12-Month Index of Articles … January – December 2012
Inside the November 2012 print edition of
Strategic Health Care Marketing
- Marketing of Employed Doctors Is All Over the Map – Strategies to Keep Abreast of the Scramble and Get It Right
- ‘Patient Promise’ Petitions Clinicians to Lead by Example
- Hospitals Tackle Noise – Sustained Success Requires Behavioral, Not Just Mechanical, Changes
- Strategic Ad-Visory: An Ad Agency Carves Out a Niche to Help Hospitals Market Niches of Their Own
- Palliative Care Quietly Cuts Costs – First of a Two-Part Series
- Study: Hospitals Need to Use Social Media Strategically
Inside the October 2012 print edition of
Strategic Health Care Marketing
- Mystery Shopping Provides Unexpected Insights – Evaluate Ease of Access and Consistency of Customer Service
- A New Twist on an Old Concept: Bringing Physicians Together to Improve Referrals
- Building a Marketing Analytics Toolbox
- Budget Friendly ‘Concierge’ Practices Gain Traction – Hospitals Could Become Friend – or Foe
- Fast Takes: News & Trend Lines
Inside the September 2012 print edition of
Strategic Health Care Marketing
- Second Opinions – Taking Full Advantage of the Revenue Opportunity
- Strategic Ad-Visory: Thinking Outside the Bus – Innovative Ideas That Help Marketers Get an Extra Bang from Media Budgets
- Targeted Messages Help Engage Employees in Wellness Programs
- Health Systems Focus on Consumer Perceptions and Patient Satisfaction – More Broad-Based Intelligence-Gathering Still Limited
- Read It Today! Emphatic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers
Inside the August 2012 print edition of
Strategic Health Care Marketing
- CRM Improves Value of Marketing Dollars – Targeted Mailings Increase Response Rates and Use of Services
- Community Health Needs: Approaches and Examples
- Strategic Ad-Visory: When a Hospital Changes Its Name and Location, How Does it Advertise That Fact?
- The Pharmaceutical Industry Offers Lessons for Getting a Physician’s Attention
- E-Tailing on Physician Practice Websites – Conflict of Interest, or Opportunity to Help Patients While Creating Revenue Stream?
Inside the July 2012 print edition of
Strategic Health Care Marketing
- Retail Clinics Grow, But Still Face Challenges
- Hospital Rankings: More Than Your Reputation Is in Play
- Six Questions to Ask Yourself About Social Media at Your Hospital – Personal and Corporate Use Implications
- Dedication to Corporate Social Responsibility Drives Many Positive Outcomes
Inside the June 2012 print edition of
Strategic Health Care Marketing
- Hospitals Drop Ball on Health Literacy – Iowa Health System Breaks Rank to Simplify Forms, Train on Teach-Back Method
- Sick Child Care Facilities Help Cement Employee and Employer Relationships
- Strategic Ad-Visory: Can You Sell a Rehab Center with a Metaphor? One Hospital Decides It Can, Using a Low-Key, Visually Poetic TV Spot
- Useful Insights from the Mawr Rehab Campaign Interviews
- On-Hold Messages Can Enhance Overall Marketing Plan – ‘Please Hold’ Presents Opportunity for Branding, Education, and Identification of New Patients
- A Turning Point Executive Advisor: Community Needs Assessment: Providers Tackle Implementation
- Fast Takes: News & Trend Lines
Inside the May 2012 print edition of
Strategic Health Care Marketing
- Health Systems Discover Benefits of Keeping Older Workers Happy, Engaged
- Children’s Hospital Shifts Marketing Emphasis from Patient Success Stories to Unique Clinical Expertise – Primary Focus on Physicians
- Best Practices for Using Video and YouTube
- Strategic Ad-Visory: Fundraising Ad Campaign Does Much More Than Generate Donations
- Research Shows First Impression of a Website Forms in Seconds
Inside the April 2012 print edition of
Strategic Health Care Marketing
- Hospitals Find Ways to Better Track Physician Referrals
- Kansas City Health System Sets Out to Improve Bottom Line by Keeping Patients Healthy- ‘Thinking Outside the Bed’
- Strategic Ad-Visory:Three Different Ways Hospitals Use a Tried-and-True Communication Workhorse to Build Their Brand
- Marketing Analytics:The Adoption of ‘Big Data’ Thinking to Effect Change and Create Opportunities within the Health Care Organization
- Swedish Hospital Advertises for ‘Hot’ Nurses – But Don’t Try This at Home
Inside the March 2012 print edition of
Strategic Health Care Marketing
- Hospitals Sharpen Efforts to Market Employed Physicians
- Video Gamers Raise More Than $1 Million for Children’s Hospitals
- Mind Over Marketing: The Art and Science of Behavioral Change
- The Case for Using Neuromarketing Techniques in Health Care Marketing
Inside the February 2012 print edition of
Strategic Health Care Marketing
- Speed-Dating Model: Did the Attraction Survive the First Date?
- Strategic Ad-Visory: Storytelling TV That’s Almost Impossible to Ignore in New York’s Hospital Advertising Hothouse
- Hospitals Mostly Use LinkedIn for Recruitment – Miss Other, Broader Opportunities
- Partnerships with Churches Improve Community Health and Can Positively Impact Hospital Bottom Line
- Fast Takes: News & Trend Lines
Inside the January 2012 print edition of
Strategic Health Care Marketing
- Idling Open-Heart Volume Shifts Spotlight to Vascular and Thoracic Surgery
- Search Engine Marketing Boosts Patient Volume for Niche Service – But No ROI Silver Bullet
- Marketing Analytics: The New Imperative to Measure and Improve Marketing – First of a Two-Part Series
- A Turning Point Executive Advisor – Community Needs Assessment: A Work in Progress
- Bringing PR to the Boardroom
- Fast Takes: News & Trend Lines