Mastering Digital Content in the Age of Zero-Click Search and AI Overviews: Real Strategies for Healthcare Marketers [eHealthcare Strategy & Trends Webinar]

A new eHealthcare Strategy & Trends webinar for healthcare marketers and strategists

Wednesday  |  August 28, 2024   |  2 p.m. Eastern

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The digital content landscape is evolving rapidly. With the rise of zero-click searches and AI-driven overviews, traditional SEO strategies are being upended. Join us to learn how leading healthcare organizations are adapting to stay ahead — and how you can too.

Your Presenters:

  • Leslie Cozatt, Executive Marketing Consultant, Providence
  • Laura Kuechenmeister, Corporate Director of Content Marketing & Design, Emory Healthcare
  • Kirsten Lecky, EVP Insights and Growth, WG Content
  • Bridget Reuter, Service Line Marketing Manager, Virtua Health

The search landscape has been shifting for years, with more than 50% of Google searches resulting in zero clicks as early as June 2019. Today, nearly 60% of searches end without a click, necessitating innovative strategies to attract and engage audiences. 

This webinar will delve into how healthcare marketers are rethinking their digital content approaches to thrive in this new reality.

Join us to hear from these powerhouse healthcare brands that are successfully adapting their strategies:

  • Emory Healthcare: Discover how Emory is leveraging immersive storytelling to captivate and engage their audience. Laura Kuechenmeister, Corporate Director of Content Marketing & Design, will share insights on building a digital storytelling system that inspires action.
  • Providence: Leslie Cozatt, Executive Marketing Consultant, will discuss the evolution of blogs from awareness-building tools to thought leadership platforms driven by subject matter experts (SMEs). Learn how curated and personalized email campaigns are becoming essential in this new digital landscape.
  • Virtua Health: Bridget Reuter, Service Line Marketing Manager, will highlight the use of predictive AI and electronic medical records (EMR) in targeted email marketing. See how data-driven strategies are enhancing patient engagement and achieving measurable results.
  • WG Content: Kirsten Lecky, EVP, Insights and Growth will provide an overview of the big picture in digital content shifts across hundreds of clients and thousands of projects. She’ll share what content trends are emerging and where organizations are investing.

Join us Wednesday, August 28 where you’ll hear these insights and much more! 

Don’t miss this opportunity to stay ahead in the ever-changing digital content landscape.

Webinar at a Glance

Date:   Wednesday, August 28, 2024
Time:   2 p.m. Eastern, 1 p.m. Central, 12 p.m. Mountain, 11 a.m. Pacific
Duration:   60 Minutes
Cost:  This event is free to attend thanks to our event sponsor.