eHealthcare Strategy & Trends Webinar: How to Optimize Your Tech Stack to Attract and Retain Patients

CRM: How to Optimize Your Tech Stack to Attract and Retain Patients

A new eHealthcare Strategy & Trends webinar for healthcare marketers and strategists 

Wednesday  |  October 9, 2024   |  2 p.m. Eastern

Register Now

Effective use of CRM systems contributes to new patient acquisition, patient satisfaction, and operational efficiency. Learn from health system digital engagement leaders how you can leverage CRM solutions and achieve success in your organization.

Your Presenters:

  • Mike Sonnentag, Senior Service Line Marketing Strategist, Virtua Health
  • Seth Kaplan, Director, Marketing and Customer Engagement, HonorHealth
  • Ross Therrien, Enterprise Account Executive (Healthcare), LeadSquared

Moderated by:

  • Jane Weber Brubaker, Executive Editor, Plain-English Health Care

It takes a strategic mindset, clean, well-managed data, and the right technology platform to run a successful Customer Relationship Management (CRM) program, whether you’re seeking growth from existing patients or new patients.

It’s been a heavy lift for many health systems. It’s tempting to look to your electronic health records system as the one solution you’ll need for patient outreach, but your EHR on its own may not be enough to support growth-related initiatives like new patient acquisition.

Join us for a free webinar on Wednesday October 9 at 2 p.m. ET where our expert panel will discuss the challenges and opportunities of using CRM solutions to enhance customer loyalty and achieve business results. You’ll discover how your organization can drive growth, deliver comprehensive, patient-centered care, and stay competitive in today’s rapidly changing healthcare environment.

You’ll learn:

  • Why an EHR system alone may not be enough
  • How Virtua Health uses the CRM to uncover opportunities for service line growth
  • How HonorHealth’s CRM team reaches out to internal clients as strategic partners
  • How integrated systems enable data sharing and improve care coordination
  • How you can use CRM solutions to manage patient and prospect relationships across multiple touchpoints.

Webinar at a Glance

Date:   Wednesday, October 9, 2024
Time:   2 p.m. Eastern, 1 p.m. Central, 12 p.m. Mountain, 11 a.m. Pacific
Duration:   60 Minutes
Cost:  This event is free to attend thanks to our event sponsor.