How to Build Your Healthcare Consumer Experience Roadmap [eHealthcare Strategy & Trends Webinar]

How to Build Your Healthcare Consumer Experience Roadmap — for 2025 and Beyond

A new eHealthcare Strategy & Trends webinar for healthcare marketers and digital strategists 

Wednesday  |  November 6, 2024   |  2 p.m. Eastern

Register Now

Your Presenters:

  • Jennifer Carron Passon, CPXP, MSOM, Patient Experience Officer, BJC HealthCare
  • Brian Carlson, VP of Patient Experience, Vanderbilt University Medical Center
  • Justin Dearborn, Founder and CEO, Praia Health

Moderated by:

  • Jared Johnson, Chief Marketing Officer at Praia Health and eHealthcare Strategy & Trends Editorial Advisory Board Member

Is your healthcare organization striving for true digital transformation centered on consumer experiences with more connection and less friction? Modern digital experiences increase patient loyalty and retention and reduce the costs to reacquire patients in between episodes of care. 

As health systems have added point solutions to address various functions of consumer-led growth, they have faced challenges including organizational misalignment, disconnected technologies, increased developer costs and long implementation timelines.

A comprehensive, dynamic roadmap guides healthcare leaders as they plan in five key areas related to consumer experience: strategy and goals, change management and processes, technologies and platforms, team structure and measurement.

Join us for a free webinar on Wednesday November 6 at 2 p.m. ET  to hear from leading health systems who will share how they have addressed these key components of a consumer experience roadmap to increase patient loyalty and retention.

You’ll learn:

  • How to create or update your organization’s consumer experience strategy based on insights from forward-thinking institutions.
  • Effective change management strategies to accelerate and gain buy-in for consumer experience initiatives
  • How marketing leaders effectively collaborate with others who have consumer experience responsibilities without derailing other priorities and investments.
  • How to evaluate new digital platforms and the possibilities that they open for connecting consumer experiences beyond the clinical encounter.

Webinar at a Glance

Date:   Wednesday, November 6, 2024
Time:   2 p.m. Eastern, 1 p.m. Central, 12 p.m. Mountain, 11 a.m. Pacific
Duration:   60 Minutes
Cost:  This event is free to attend thanks to our event sponsor.