Ross Goldberg, president and founder at Kevin/Ross Public Relations, and new member of the Strategic Health Care Marketing Editorial Advisory Board

The Editorial Advisory Board of Strategic Health Care Marketing is made up of leaders in the health care marketing field who are committed to shaping the future of the industry. They offer ongoing feedback on our editorial coverage, write occasional articles, and point us to developments and people SHCM members and readers should know about.

We are very pleased to announce that Ross Goldberg has joined this elite group.

Ross is president and founder at Kevin/Ross Public Relations in Westlake Village, California. Prior to founding the agency in 1999, he spent more than 20 years in corporate communications, giving him a unique understanding of how businesses and PR firms can work together to achieve outstanding results.

Ross holds a master’s degree in communications and a bachelor’s in journalism. He is a founding executive board member of the Society for Healthcare Strategy and Market Development and is past chairman of the board of trustees of Los Robles Regional Medical Center in Thousand Oaks, California. For all of his achievements, Ross has been named by PR Week one of the “Top 50 Healthcare Agency Executives” in the country.

View Ross’s full bio and links to articles he has contributed to.

The other members of the SHCM Editorial Advisory Board are: Susan Dubuque, principal, Neathawk Dubuque & Packett; E. Preston Gee, VP, strategic marketing, Christus Health; Stephen D. Gelineau, SVP, The Camden Group; Howard J. Gershon, principal, New Heights Group; David Marlowe, principal, Strategic Marketing Concepts; and Beverly Schulman, president, Turning Point Healthcare Advisors.

We are grateful to these Editorial Advisory Board members for sharing their experience and insights, and for helping us deliver insightful content that makes a difference to our members and readers.

We at Plain-English Media extend our congratulations to the winners of the 2015 eHealthcare Leadership Awards.

Presented by Health Care Communications, Rye, NY, the eHealthcare Leadership Awards program recognizes the very best websites and digital communications efforts of a wide range of healthcare organizations.

The winners were announced today at a special presentation in Orlando, FL, during the 19th Annual Healthcare Internet Conference sponsored by Greystone.Net, Atlanta.

Winners are published in the December 2015 print edition of eHealthcare Strategy & Trends. This special edition of our print newsletter includes details of the 2015 eHealthcare Leadership Awards, all 272 award winners in all categories, full listing of judges, and more.

You can order copies of the special award edition of eHealthcare Strategy & Trends, using this form.

Members-only site provides online access to exclusive content for digital strategists, marketers, and technology teams at hospitals, healthcare systems, and other healthcare organizations.

Plain-English Health Care, a division of Plain-English Media, is excited to announce a brand-new website for eHealthcare Strategy & Trends, located at http://www.ehealthcarestrategy.com.

“The new eHealthcare Strategy & Trends website provides members with a new way to access the exclusive content they rely on to stay up to date with the latest thinking in online and digital healthcare marketing, communications, and strategy,” says Matthew T. Humphrey, President of Plain-English Health Care.

“Members can now get unparalleled access to our extensive archive of past coverage of critical topics, including maximizing ROI of social media efforts, consolidating websites, getting physicians involved in blogging, showing up near the top of organic search results, and converting curious web searchers to actual new patients.

“For the first time, members can search through our case studies of successful online healthcare marketing campaigns, website management strategies, and internal and external engagement initiatives. Plus, the site’s design is responsive, so members can access eHST content at their desk or on the go via mobile device.”

In addition, healthcare marketing professionals can now sign up for the free eHealthcare Strategy & Trends weekly ezine that includes case studies, best practices, and online business development strategies pulled from our monthly coverage. The ezine (and website) will feature content before it is available in print.

Subscribers to the print edition of eHealthcare Strategy & Trends get complimentary access to the new site — and for a limited time, they can take advantage of a complimentary Group Membership Upgrade. With group membership, users can add up to 9 additional members from their organization for no additional fee. “Group membership is a really great way to extend your return on investment, and to keep an entire team up to date on the latest case studies and best practices in digital marketing for hospitals and health systems,” says Humphrey.

About Plain-English Health Care

Plain-English Health Care is a division of Plain-English Media, a privately held niche publisher based in Alameda, CA. Plain-English Health Care publishes Strategic Health Care Marketing and eHealthcare Strategy & Trends.

For more than 30 years, through the use of in-depth case studies and analysis of cutting edge marketing and ehealth initiatives, Strategic Health Care Marketing and eHealthcare Strategy & Trends have been delivering practical insights on what healthcare organizations can do to increase customer satisfaction, improve patient care, boost service revenues, strengthen their brands, and lower costs.

Plain-English Health Care, a division of Plain-English Media, is pleased to announce masthead changes to its two flagship publications, Strategic Health Care Marketing and eHealthcare Strategy & Trends.

Jane Weber Brubaker, an experienced digital marketing consultant and health care writer, is the new editor of eHealthcare Strategy & Trends.

Lisa D. Ellis, a journalist and content development specialist who helps hospitals and other healthcare providers and organizations shape and communicate strategic messages, is the new editor of Strategic Health Care Marketing.

“Both Jane and Lisa have contributed excellent stories to our publications in the past,” says Matthew T. Humphrey, President of Plain-English Health Care, “and I could not be more pleased that they are now serving as editors of their respective publications. Jennifer Carsen, the previous editor of eHealthcare Strategy & Trends and Strategic Health Care Marketing, will continue to contribute to Plain-English Health Care in various other capacities.”

Get more information about Strategic Health Care Marketing and eHealthcare Strategy & Trends.

About Plain-English Health Care

Plain-English Health Care is a division of Plain-English Media, a privately held niche publisher based in Alameda, CA. Plain-English Health Care publishes Strategic Health Care Marketing and eHealthcare Strategy & Trends.

For more than 30 years, through the use of in-depth case studies and analysis of cutting edge marketing and ehealth initiatives, Strategic Health Care Marketing and eHealthcare Strategy & Trends have been delivering practical insights on what healthcare organizations can do to increase customer satisfaction, improve patient care, boost service revenues, strengthen their brands, and lower costs.

HOAleader.com is proud to sponsor SEEDS Community Resolution Center’s annual Cultivating Common Ground event to be held in Berkeley, CA, on October 16, 2014.

SEEDS is a non-profit organization that specializes in helping individuals and groups find mutually-satisfying resolutions to disagreements and disputes. For over 30 years, SEEDS’ mediation services have helped neighbors, landlords and tenants, business partners, families and organizations solve conflicts without spending the time and money going to court. Over 75% of disputes that are mediated end in a resolution.

HOAleader.com supports SEEDS because we believe that their conflict resolution services improve our community by helping people find common ground. We want to help them make their services accessible and affordable for all.

Homeowners, tenants, neighbors and association boards can all benefit from the improved communication and better management of disagreements that SEEDS – and services like it – deliver.

To find a similar service in your community, visit the National Association for Community Mediation.

Thanks to the folks at Seasonal Bids for recognizing HOAleader.com’s content in their recent blog post on property management influencers. Here’s their quote about us:

A great resource for HOA leaders who are interested in staying up to date with what you need to do now to comply with HOA laws, steer clear of legal trouble, avoid or resolve conflicts within your homeowners association, make HOA management easier, and safeguard your community association’s property values and quality of life.

Read the entire Seasonal Bids list of “Top 15 Property Management Influencers on Twitter” on their blog.

Follow us on Twitter at @HOAleader.

Upcoming Event: An Exclusive HOAleader.com Webinar for Condo and HOA Boards

Litigation and Your HOA:
How to Avoid It, When to Pursue It, and How to Manage It Wisely

Thursday, May 29, 2014
2-3 p.m. Eastern

HOAleader.com Members save $30!

Most community associations fit within one of two common categories when it comes to litigation: Either your board avoids it at all costs, most likely considering it a waste of money; or your board is quick to initiate litigation against anybody, whether it’s a vendor or a fellow homeowner.

Does your HOA board fall into one of these two camps?

There is a more effective way to approach potential litigation at your community association! One that saves you and your members money and that improves relationships throughout your community.

Join us for an in-depth webinar on May 29 led by two community association lawyers with extensive experience in advising associations on successfully managing litigation. You’ll get easy-to-understand suggestions you can begin implementing immediately to wisely and cost-effectively manage litigation at your association.

You’ll learn:

• Factors to consider when determining whether to initiate litigation, including the importance of the issue involved to the homeowner or condo association and its members, the potential cost, and whether there are alternatives to achieving the same goals
• Information to help you evaluate how to respond to threatened or actual litigation against your association, including determining the strength of the case, whether and how to defend it, and how to evaluate whether a negotiated settlement may be a better choice than defending litigation
• Effective tactics to help you manage litigation more cost effectively
• Suggestions to help you avoid mistakes boards sometimes make before and during litigation
• Guidance on how to track the status of litigation your association is involved in, along with input on which information to disclose to members and which information should be for board eyes only
• Tips for determining whether to settle and on what terms
• And much more!

In just 60 minutes, you’ll gain practical, valuable tools you can immediately use to better manage one of the most divisive and expensive issues condos and HOAs face today—litigation. Register now for this informative event for community association board members.

About Your Speakers
		Robert M. Diamond is a partner at Reed Smith and is admitted to practice in Virginia, Maryland, and the District of Columbia. His practice includes preparing community association documents, reviewing documents for compliance with secondary mortgage market requirements, the negotiation of warranty and construction defect claims, and the general representation of community associations. Diamond’s clients include condominium and homeowners associations; developers of new and conversion residential, office, and mixed-use condominium and PUD projects; and lenders, management companies, and insurance companies working with community associations.
		Robert E. Kmiecik is a partner at Kaman & Cusimano where he represents community associations throughout Ohio. Kmiecik heads his firm’s litigation department, representing associations in a variety of litigation, including construction defect, contractor disputes, covenant and rule enforcement, fair housing and civil rights, board election contests, and developer transition matters. Kmiecik served as an assistant prosecuting attorney and an assistant director of law for the City of Cleveland and then worked for several years in private practice before specializing in community association work. Kmiecik’s civil and criminal litigation background has provided him with valuable experience in representing community associations and managing their litigation. Kmiecik currently lives in a homeowner association.

How Do Webinars Work?

A webinar is remarkably cost-effective and convenient. You participate from your home or office, using a regular telephone and a computer with an Internet connection. You have no travel costs, hassle, or commute time.

Plus, for one low price, you can get as many people on your condo or HOA board to participate as you can fit around a speakerphone and a computer screen.

Because the conference is live, you can ask the speakers questions – either on the phone or via the webinar interface.

You will receive access instructions via e-mail several days before the event. You don’t need any additional materials before the webinar starts. Your conference materials will be available for you to view, print, and download when you log in to participate in the event.

100% Satisfaction Guarantee

If you are not completely satisfied after attending an HOAleader.com event, let us know within 30 days, and we will refund 100% of your registration fee — no questions asked.

Upcoming Event: An Exclusive HOAleader.com Webinar for Condo and HOA Boards

Accommodation Requests Under the Fair Housing Act: Best Practices to Avoid Discrimination Claims & Lawsuits

Tuesday, March 18, 2014
2-3 p.m. Eastern

Learn more or Register now »

Members save $30!

Is your HOA or condo board seeing more and more requests for exceptions to your pet rules? What about requests for specific parking spots or deviations from your architectural rules? Afraid saying no to any request will trigger a costly and stressful discrimination complaint against your HOA?

Take charge of the process for handling requests for accommodations!

Join us for an in-depth webinar on March 18 led by two experts in HOAs, condominiums, and fair housing challenges—a Florida lawyer and a Minnesota lawyer who’ve represented community associations and handled fair housing issues for a combined total of over 28 years.

You’ll get an easy-to-understand explanation of how fair housing laws apply to your day-to-day HOA operations along with a road map you and your fellow board members can begin following immediately to make responding to reasonable accommodation requests consistent, fair, and low-risk.

You’ll learn:

• The most important things you need to know about fair housing laws, including the groups of people who are protected by them
• The most common types of fair housing law challenges HOA boards face and the latest trends in fair housing issues for HOAs
• What is a reasonable accommodation, how the need for an accommodation is established, including the information you can request of owners
• How to create HOA policies and procedures to consistently and fairly respond to owners’ requests for an accommodation
• Recent court cases that could dramatically affect how condos and HOAs handle requests for an accommodation
• Key components of reasonable accommodation policies and procedures, including important language boards often forget to add, and new provisions boards have added in recent years that could protect your association
• The most important factors to consider when deciding whether to grant a request for an accommodation … and the most common mistakes boards make in that decision-making process
• And much more!

In just 60 minutes, you’ll gain practical, useful tools you can immediately use to smartly manage one of the most challenging issues condos and HOAs face today. Register now for this informative event for community association board members.

About Your Speakers

Lisa Magill, Esq.

Attorney Lisa Magill is a shareholder at Becker & Poliakoff, P.A. She represents condominium, homeowner, cooperative, and other common-interest realty associations, including condo-hotels, country clubs, and commercial and mixed use properties. She’s long been active on several boards of directors of the Community Associations Institute, where she’s been a featured speaker on housing laws, covenant enforcement, and association operations for board members, managers, and other professionals in the field. She’s a frequent author of articles and editor of the Firm’s Community Update and is the editor of the Florida Condo & HOA Law Blog. Based on a poll of more than 12,000 Florida attorneys who selected their peers as the top 1.7 percent of their respective practice areas, Florida Trend Magazine recognized her in 2005, 2006, and 2011 among its “Legal Elite” in real estate and community association law.

Phaedra Howard, Esq.

Phaedra J. Howard is an attorney with Hellmuth & Johnson, PLLC. She specializes in real estate, real estate litigation and appeals, creditor remedies, and community association law, with an emphasis in the representation of condominium, townhome, planned community and cooperative associations. Howard assists hundreds of community associations in interpreting and enforcing governing documents; drafting and amending governing documents; handling homeowner and vendor disputes; advising associations on fair housing issues; and providing legal advice and opinions on a wide variety of issues affecting community associations. Howard has taught many seminars on topics relating to community associations and is an approved fair housing trainer for the U.S. Department of Housing and Urban Development.

How Do Webinars Work?

A webinar is remarkably cost-effective and convenient. You participate from your home or office, using a regular telephone and a computer with an Internet connection. You have no travel costs, hassle, or commute time.

Plus, for one low price, you can get as many people on your condo or HOA board to participate as you can fit around a speakerphone and a computer screen.
Because the conference is live, you can ask the speakers questions – either on the phone or via the webinar interface.

You will receive access instructions via e-mail several days before the event. You don’t need any additional materials before the webinar starts. Your conference materials will be available for you to view, print, and download when you log in to participate in the event.

100% Satisfaction Guarantee
If you are not completely satisfied after attending an HOAleader.com event, let us know within 30 days, and we will refund 100% of your registration fee — no questions asked.

Are you tired of seeing delinquent accounts on the financial statements of your condo or HOA?

Is your HOA board frustrated because subpar finances mean long-planned projects are on hold indefinitely? Less than thrilled about continually explaining the situation to the homeowners in your association?

Stop letting nonpaying owners control your condo or homeowners association!

Join us for an in-depth webinar on February 6 led by two HOA debt-collection experts—a Florida lawyer who’s represented community associations for more than 15 years and a 25-year veteran in association management knowledgeable about laws and practices in many Western states.

You’ll get up-to-date on the latest trends in association debt collection and walk away with real-life tactics you and your fellow board members can implement immediately to make collecting unpaid fees easier and less expensive for your association.

You’ll learn:

• The status of community association debt collection practices today and the challenges that still remain for associations
• What to do when lenders foreclose and then don’t pay dues
• How and when to use a foreclosure-to-rent strategy to preempt slow-moving lenders
• Recent court cases that could dramatically affect how condos and HOAs pursue debt collection in the future
• Why it’s critical to frequently review and revise your HOA’s collections policies and procedures
• Key components of debt collection policies and procedures, including important language boards often forget to add, and new provisions boards have added in recent years that could strengthen your collections
• Repayment plans to consider when working with delinquent owners—and must-have provisions for repayment agreements to protect your HOA
• The most important factors to consider when deciding whether to file a lien and eventually foreclose on a delinquent owner’s property … and the most common mistakes boards make in that decision-making process
• Ways to spend less while collecting more
• And much more!

In just 60 minutes, you’ll gain practical, useful tools you can immediately use to tackle one of the most difficult issues condos and HOAs face today. Register now for this informative event for community association board members.

Collect More, and Collect It More Easily:
Best Practices for Condo/HOA Debt Collection

An HOAleader.com Webinar for Condo and HOA Boards

Thursday, February 6, 2014
2-3 p.m. Eastern

Register now »

About Your Speakers

Attorney Jed Frankel represents numerous community association clients before administrative, trial court, and appellate panels across the state of Florida. He is board certified in civil trial law by The Florida Bar and “AV” rated by his peers. Frankel graduated from Emory College in 1990 with a Bachelor of Arts Degree summa cum laude and received his Juris Doctor with honors from the University of Florida College of Law in 1993. He was recently recognized as one of the “Top Lawyers” in real estate/community association law by the 2013 South Florida Legal Guide.

Duane McPherson is president of the Western Region and Dallas/Ft. Worth divisions of RealManage, a property management firm that specializes in the management of hundreds of community homeowner associations throughout the United States. With over 25 years of experience, McPherson has been certified by the Community Association Institute as a Professional Community Association Manager (PCAM®), which is the highest professional certification available nationwide to managers who have advanced skills, knowledge and experience.

How Do Webinars Work?

A webinar is remarkably cost-effective and convenient. You participate from your home or office, using a regular telephone and a computer with an Internet connection. You have no travel costs, hassle, or commute time.

Plus, for one low price, you can get as many people on your condo or HOA board to participate as you can fit around a speakerphone and a computer screen.

Because the conference is live, you can ask the speakers questions – either on the phone or via the webinar interface.

You will receive access instructions via e-mail several days before the event. You don’t need any additional materials before the webinar starts. Your conference materials will be available for you to view, print, and download when you log in to participate in the event.

100% Satisfaction Guarantee

If you are not completely satisfied after attending an HOAleader.com event, let us know within 30 days, and we will refund 100% of your registration fee—no questions asked.