Strategic Health Care Marketing presents a brand-new webinar for health care marketers, communicators, and strategists…

Population Health Management: How to Use Behavior-Change Marketing to Improve Your Patients’ and Community’s Health—and Your Organization’s Bottom Line

• Susan Dubuque, Principal, Neathawk Dubuque & Packett
• Maria L. Royce, Senior Vice President, Strategy & Market Development, Chief Strategy Officer, WellSpan Health

As a health care marketer, your job has primarily been about generating volume: putting as many “heads in the beds” as possible. But with the recent changes in health care reimbursement, hospitals and health systems are transitioning from getting people into their facilities to keeping them healthy.

One tool to help encourage healthy behaviors is called “social marketing” (not to be confused with social media), and it’s about using your marketing skills to make positive behavioral changes in a population—from smoking cessation to exercising more to eating healthier.

You’ve probably already seen some of these changes in your facility. And as a health care marketer, you may be wondering about your role in this new world order. What are the marketing skills you will need to change people’s behaviors—and do you have them? Is your job still relevant? How will population health management benefit your health care facility? And how will you know if it’s working?

The good news is that by shifting your orientation—and taking a lesson from our colleagues in public health—you can apply the marketing skills you already have to a new purpose: Changing behavior and improved health for your patients and the communities you serve.

And here’s even better news: You can find out what it takes to create a social marketing program in your health facility when you register to attend “Population Health Management: How to Use Behavior-Change Marketing to Improve Your Patients’ and Community’s Health—and Your Organization’s Bottom Line” on Wednesday, May 20, 2015.

Listen as Susan Dubuque from Neathawk Dubuque & Packett and Maria Royce from WellSpan Health provide a review of the latest changes in health care marketing and what they mean for you. Find out exactly what social marketing is, how it will benefit both you and your facility, and get a step-by-step guide to creating behavior-change programs that work. By the end of this webinar, you’ll be equipped to help your organization rethink its marketing strategy—and take a leadership role as it moves into the new paradigm of population health.

In addition, you’ll hear about a successful community health-improvement initiative that WellSpan created, and get an overview of a targeted program for “frequent-flyer” patients—those with multiple readmissions and higher ED use. Find out how these programs can have a positive impact on your facility’s bottom line.

Register today to guarantee your place at this essential learning session. And remember that your entire team in one location can participate with you when you register.

Strategic Health Care Marketing Webinar at a Glance

DATE: Wednesday, May 20, 2015
TIME: 2:00 P.M. Eastern, 1:00 P.M. Central, 12:00 P.M. Mountain, 11:00 A.M. Pacific DURATION: 90 Minutes
PLACE: Your computer
COST: $195 per dial-in site (unlimited attendance at one location) through 5/12/15, $245 thereafter
TO REGISTER: Click here or email leslie@plainenglishhealthcare.com

For one low price—just $195 when you register by 5/12/15 ($245 thereafter)—you and your entire team at one location can take part in this fast-paced, insightful webinar. Best of all, you’ll be able to connect personally with our speakers when we open things up for questions from the audience.

Here is just some of what you’ll learn during this in-depth 90-minute conference:

• Social marketing: What it is and how it can help you and your organization survive the changing health care landscape.
• How to determine if social marketing programs will be a good fit for your organization.
• How to adapt your health care marketing skills to creating population health-improvement programs.
• Step-by-step instructions for developing a behavioral-change marketing program.
• The benefits of integrating health-improvement programs into your overall marketing strategy.
• How to effectively measure the outcomes of your efforts—and their effects on your facility’s bottom line.
• And much more!​​

Can’t Attend on May 20?
No problem. Just order the webinar recording on CD.

Distinguished Presenters

Susan Dubuque is Principal and Co-Founder of Neathawk Dubuque & Packett, a health care marketing and advertising firm. She is also an adjunct instructor at Virginia Commonwealth University in the School of Healthcare Administration and a member of the Strategic Health Care Marketing Editorial Advisory Board. Prior to founding ND&P, she was the Director of PR and Marketing for Mary Immaculate Hospital.

Ms. Dubuque has published more than 100 articles on health care and service marketing, and has assisted more than 200 hospitals and health care organizations with marketing and branding initiatives. She received the Award for Individual Professional Excellence from the Society for Healthcare Strategy and Market Development (AHA).

Author of A Parent’s Survival Guide to Childhood Depression and Kid Power Tactics for Dealing with Depression, Ms. Dubuque launched a national campaign to increase public awareness of childhood depression, which has been adopted by Mental Health America.

Maria L. Royce is the Chief Strategy Officer for WellSpan Health, an integrated system of physicians, hospitals and health services across south central Pennsylvania and northern Maryland. A veteran health care strategy professional, Ms. Royce provides leadership in the areas of strategic, operational, and business planning; community health and wellness; philanthropy; marketing; communications; and community partnerships.

Ms. Royce joined WellSpan in 1992 as the Director of Public and Corporate Relations and later served the organization as Director of Planning and Marketing and Vice President of Community Relations. She is an active leader in the health care industry, having been the President of the Society for Health Care Strategy & Market Development.

Ms. Royce holds a bachelor’s degree from LaRoche College, Pittsburgh, and a master’s degree in public administration/nonprofit management from the University of Pittsburgh.

 Your webinar registration includes:

Upcoming Event: An HOAleader.com Webinar for Condo and HOA Boards

HOA Board Members and Fiduciary Duties: What You Must Know to Fulfill Your Duty to Your Association and Protect Yourself from Personal Liability

Thursday, November 13, 2014
2-3 p.m. Eastern

HOAleader.com Members save $30!
Not a member yet? Sign up for a trial membership now.

When you volunteered to serve your community association as a board member, did you realize you were agreeing to set aside your own interests and act as a fiduciary on behalf of the entire association? Are you confident you know every scenario where you might trip up and expose yourself to personal liability by failing to live up to this important duty?

Set aside an hour of your time to learn what you need to know and ensure you’re not risking your own financial security by making common—but easily avoidable—mistakes while volunteering as an HOA board member.

Join us for in an in-depth webinar on November 13 led by two community association experts who will explain in layperson’s terms what it means to act as a fiduciary for your association.

You’ll learn:

• The legal definition of a fiduciary—and the real-life risks you face if you’re found to have breached your fiduciary duties
• The specific responsibilities you carry because of your fiduciary duties, including:
  • What it means to act in a “representative capacity”
  • Understanding the “business judgment rule”
  • How to meet confidentiality requirements
• Tips to help you understand potential conflicts of interest and how they can trigger a breach of your fiduciary duty
• Best practices to help you avoid the most common conflicts of interest board members face
• Information to help you identify when providing full disclosure will diffuse conflicts of interest, along with practical suggestions for doing that properly
• What you need to know about insurance to protect you from claims of a breach of your fiduciary duty
• Plus much more!

Arm yourself with the knowledge you need to protect yourself and your association. Bring your entire board and make sure everyone knows these critical, fundamental concepts of good HOA governance. By proactively educating your entire board, you may just nip a potential conflict of interest problem in the bud. Register now for this informative event for community association board members.

Can’t attend on November 13? Order the recording.

About Your Speakers
		Debra A. Warren, PCAM, CCAM, is a senior vice president at Associa®. She has more than 25 years of experience in community association management and was founder and principal of a successful consulting practice after 15 years as president and CEO of a management firm in Northern California, which she sold in 2005. Warren has also been actively involved in the education of community management professionals and volunteer board members across the country. She has 18 years of experience as an educator and in 2010 was named by the Community Associations Institute as educator of the year..
		Matthew Zifrony is a director with Tripp Scott, a law firm in Fort Lauderdale, Fla. He’s the president of one of the largest homeowners associations in Broward County and represents numerous condominium and homeowners associations in the tri-county area, providing counsel on such issues as collections, rules enforcement, contractual review, and association documents. Zifrony is past board member of the Community Association Institute. He earned a law degree, with honors, from the University of Florida and a bachelor’s degree, with honors, from the University of Florida’s School of Business Administration.

How Do Webinars Work?

A webinar is remarkably cost-effective and convenient. You participate from your home or office, using a regular telephone and a computer with an Internet connection. You have no travel costs, hassle, or commute time.

Plus, for one low price, you can get as many people on your condo or HOA board to participate as you can fit around a speakerphone and a computer screen. And now, with our special group membership offer, your entire board can attend—even from different locations. This offer requires an HOAleader.com Group Membership. When any group member orders, we will set up access for the entire group. Up to 10 users can attend for one low price. It’s another incredible deal as part of HOAleader.com Group Membership.

Because the conference is live, you can ask the speakers questions via the webinar interface. Many attendees tell us this is the most valuable part of the webinar.

You will receive access instructions via e-mail several days before the event. You don’t need any additional materials before the webinar starts. Your conference materials will be available for you to view, print, and download when you log in to participate in the event.

100% Satisfaction Guarantee

If you are not completely satisfied after attending an HOAleader.com event, let us know within 30 days, and we will refund 100% of your registration fee — no questions asked.

About HOAleader.com

HOAleader.com’s attorney editors and experienced journalists constantly research the latest developments in HOA law affecting homeowner and condominium associations across the U.S. Then we publish plain-English analyses of what those developments mean to you as an HOA leader, and what you need to do now to comply with HOA laws, steer clear of legal trouble, avoid or resolve conflicts within your homeowners association, make HOA management easier, and safeguard your community association’s property values and quality of life.

Not a member yet? Sign up for a free trial membership here.

Upcoming Event: An HOAleader.com Webinar for Condo and HOA Boards

HOA Elections: A Step-by-Step Guide to Plan, Properly Notice, and Execute Successful Elections at Your Homeowner Association

Thursday, October 9, 2014
2-3 p.m. Eastern

HOAleader.com Members save $30!
Not a member yet? Sign up for a trial membership now.

Stop us if you’ve heard this one before: You announce an HOA election providing proper notice, yet only a handful of owners show up to vote. You end up short of your quorum requirements, and you have to start all over again with your fingers crossed that next time, your luck will be better, and your election will be successful. Or instead, you hold your election, get definitive results—you think—but then the election gets challenged.

We can help you do better! Join us for an in-depth webinar on October 9 led by two community association lawyers who’ve devoted their extensive—and impressive—careers to solving the challenges HOAs face every day. You’ll log out of the webinar with valuable, workable tactics you can implement immediately to make your election process smoother, more successful, and less contentious.

You’ll learn:

• How to determine the specific steps your HOA must follow to conduct proper elections
• Details on the most common mistakes boards make from election start to finish, and the most likely challenges to your election—and how to nip them in the bud
• Information to help you identify your quorum requirements and creative tactics to ensure you get a quorum
• Common rules governing who can run for your HOA board, along with insights on the pros and cons of changing your eligibility requirements—and tips on how to do it if you decide you should
• Suggestions for general rules your board may want to consider passing to make holding elections easier
• Tips to provide effective notice—and undercut any attempt to unwind your completed election based on claims of insufficient or improper notice
• What you must know about proxies
• Techniques you can deploy on the day of the election to avoid on-the-spot glitches
• Plus much more!

It’s just an hour of your time, but you’ll walk away much wiser and better prepared for your HOA’s next election. Register now for this informative event for community association board members.

Can’t attend on October 9? Order the recording.

About Your Speakers
		Stephen M. Guerra is a partner at Makower Abbate and practices primarily in condominium and subdivision association law, corporate governance law, and real estate development and finance. Mr. Guerra is a member of the Community Association Institute and the State Bar of Michigan’s Real Property Law Section. Mr. Guerra has written articles for the CAI’s Michigan chapter, Michigan Lawyer’s Weekly, and the Michigan Real Property Review and has been a seminar presenter for the CAI Michigan chapter and a roundtable presenter for the State Bar of Michigan’s Real Property Law Section. Mr. Guerra was also named a “rising star” by Michigan Super Lawyers in 2013 and 2014.
		Elizabeth White is a shareholder at the law firm of LeClairRyan in Williamsburg, Va., where she leads the firm’s national community association industry team. Widely regarded as a thought leader in this industry, White is a frequent speaker at CAI events on topics relating to community association law and is a regular contributor to such publications as HOAleader.com. She teaches a class on community association law at William and Mary Law School, which is the only one of its kind in Virginia and one of only a handful nationwide. White has been named one of the best lawyers in America.

How Do Webinars Work?

A webinar is remarkably cost-effective and convenient. You participate from your home or office, using a regular telephone and a computer with an Internet connection. You have no travel costs, hassle, or commute time.

Plus, for one low price, you can get as many people on your condo or HOA board to participate as you can fit around a speakerphone and a computer screen. And now, with our special group membership offer, your entire board can attend—even from different locations. This offer requires an HOAleader.com Group Membership. When any group member orders, we will set up access for the entire group. Up to 10 users can attend for one low price. It’s another incredible deal as part of HOAleader.com Group Membership.

Because the conference is live, you can ask the speakers questions via the webinar interface. Many attendees tell us this is the most valuable part of the webinar.

You will receive access instructions via e-mail several days before the event. You don’t need any additional materials before the webinar starts. Your conference materials will be available for you to view, print, and download when you log in to participate in the event.

100% Satisfaction Guarantee

If you are not completely satisfied after attending an HOAleader.com event, let us know within 30 days, and we will refund 100% of your registration fee — no questions asked.

About HOAleader.com

HOAleader.com’s attorney editors and experienced journalists constantly research the latest developments in HOA law affecting homeowner and condominium associations across the U.S. Then we publish plain-English analyses of what those developments mean to you as an HOA leader, and what you need to do now to comply with HOA laws, steer clear of legal trouble, avoid or resolve conflicts within your homeowners association, make HOA management easier, and safeguard your community association’s property values and quality of life.

Not a member yet? Sign up for a free trial membership here.

Upcoming Event: An Exclusive HOAleader.com Webinar With Practical Tips for HOA and Condo Boards

Easier Enforcement of Your HOA’s Rules:
Steps to Create Enforceable Rules, Effective Fines, and a Fair Violation Process

Thursday, July 31, 2014
2-3 p.m. Eastern

HOAleader.com Members save $30!
Not a member yet? Sign up for a trial membership now.

Enforcing rules doesn’t have to be a pitched, tense, and unpleasant battle between your homeowner association board and your homeowners. With some smart planning, you can make enforcing your HOA’s rules fairer, quicker, easier, and less stressful.

Join us for an in-depth webinar on July 31 led by two community association experts: a lawyer with more than a decade of hands-on experience in advising associations on how to create and enforce rules, along with a veteran association manager with insights on the day-to-day operations of rules enforcement. You’ll get practical ideas, systems, and processes you and your condo or HOA board can begin to take advantage of the minute the webinar ends.

You’ll learn:

• The role of the lowly rule in HOAs, being less powerful than a CC&R or a bylaw, but easier to implement than provisions in those weightier documents
• How to determine the steps you must follow to create enforceable rules
• Tips for identifying what you can handle with a rule and what you should never try to accomplish through a rule
• How fines fit into rulemaking, including how to set an effective fine amount and how to know when a fine is too much
• The structure of an effective violation system—from notice of a violation to a meaningful process for owners to state their defense and get a fair hearing
• Insights into rules you’ll never be able to enforce and fines that’ll fall short of their goal to curb repeated violations
• Suggestions to help you avoid the most common mistakes boards make creating and enforcing their rules
• And much more!

In just 60 minutes, you’ll gain practical, valuable tools you can implement now to begin building a better approach to special assessments. Register now for this informative event for community association board members.

About Your Speakers
		Matthew Drewes is a partner at the law firm of Thomsen Nybeck PA in Bloomington, Minn., where he heads the firm’s community association representation group and co-heads its construction defect litigation group. Drewes practices primarily in commercial litigation, community association law, construction litigation, creditors’ remedies and debtor/creditor law, real estate litigation, and insurance litigation. Drewes has been recognized by Minnesota Law and Politics, which has several times included him on its list of Rising Stars, a distinction given to only 2.5 percent of Minnesota attorneys each year.
		Bill Worrall is vice president of the Miami-Dade region of FirstService Residential, a property management company in Florida serving more than 1,500 associations and 310,000 homes. Worrall’s expertise lies in the luxury high-rise condominium market with an emphasis on financial consulting; new development consulting, startup, and opening; and existing luxury high-rise management. This includes physical plant, lifestyle delivery, and community association business-plan development. Worrall received his bachelor’s degree in economics from the University of Maryland and is a licensed REALTOR.

How Do Webinars Work?

A webinar is remarkably cost-effective and convenient. You participate from your home or office, using a regular telephone and a computer with an Internet connection. You have no travel costs, hassle, or commute time.

Plus, for one low price, you can get as many people on your condo or HOA board to participate as you can fit around a speakerphone and a computer screen. And now, with our special group membership offer, your entire board can attend—even from different locations. This offer requires an HOAleader.com Group Membership. When any group member orders, we will set up access for the entire group. Up to 10 users can attend for one low price. It’s another incredible deal as part of HOAleader.com Group Membership.

Because the conference is live, you can ask the speakers questions via the webinar interface. Many attendees tell us this is the most valuable part of the webinar.

You will receive access instructions via e-mail several days before the event. You don’t need any additional materials before the webinar starts. Your conference materials will be available for you to view, print, and download when you log in to participate in the event.

100% Satisfaction Guarantee

If you are not completely satisfied after attending an HOAleader.com event, let us know within 30 days, and we will refund 100% of your registration fee — no questions asked.

About HOAleader.com

HOAleader.com’s attorney editors and experienced journalists constantly research the latest developments in HOA law affecting homeowner and condominium associations across the U.S. Then we publish plain-English analyses of what those developments mean to you as an HOA leader, and what you need to do now to comply with HOA laws, steer clear of legal trouble, avoid or resolve conflicts within your homeowners association, make HOA management easier, and safeguard your community association’s property values and quality of life.

Not a member yet? Sign up for a free trial membership here.