
A new Strategic Health Care Marketing webinar for healthcare marketers and strategists
Strategic Health Care Marketing in Academic Medical Centers: Navigating 2025’s Challenges
Wednesday | April 2, 2025 | 2 p.m. Eastern
Your Presenters:
- Don Stanziano, SVP, Chief Marketing Officer, Banner Health
- Tara Coyle, Senior Director, Web Strategy at MUSC
- Suzanne Hendery, Chief Marketing & Customer Officer at Renown Health
- Charlie DeLong, SVP, Technology at Primacy
Moderated by:

Sponsored by:

This event is free to attend thanks to our event sponsor.
The role of healthcare marketing in Academic Medical Centers (AMCs) is evolving rapidly. Financial constraints, ongoing digital transformations, and the increased focus on the overall patient experience are deeply intertwined in paving the way for success and growth. This discussion will explore how AMC’s can rethink traditional healthcare marketing, placing a stronger emphasis on funnel management and optimizing the path to conversion while navigating financial constraints and the need for greater efficiency. Optimized user journeys, scalable and efficient technical architecture and best in class services allow for the maximum impact and operational effectiveness.
Join us as our panelists explore how you can:
- Make Smarter MarTech investments – Discover what’s driving ROI for AMCs and how to optimize your technology stack.
- Strengthen marketing’s role in institutional growth – Learn strategies to drive impact and efficiency amid budget pressures.
- Stay ahead of AI and digital transformation – Discover what’s next for AMCs and how to leverage technology for smarter marketing.
- Adapt to shifting workforce dynamics – Explore how marketing teams are evolving to do more with fewer resources.
- Enhance patient experience through digital innovation – Uncover new ways to create seamless, patient-centered digital experiences.
- Adapt your marketing strategy to financial constraints – Learn how to prioritize resources and maximize impact among budget pressures.
Webinar at a Glance
Date: Wednesday, April 2, 2025
Time: 2 p.m. Eastern, 1 p.m. Central, 12 p.m. Mountain, 11 a.m. Pacific
Duration: 60 Minutes
Cost: This event is free to attend, thanks to our event sponsor.
Can’t attend on April 2?
Register now and get the webinar recording to view at your convenience.
Everyone who registers will be sent a link to the webinar recording after the event.