The eHST Editorial Advisory Board is made up of leaders in the healthcare marketing field committed to shaping the future of the industry. They offer ongoing feedback on our editorial coverage, write occasional articles, and point us to developments and people eHST members like you should know about.

I’m very pleased to announce that Margo Schneider and Sarah Sommer have joined this elite group.

Margo Schneider is the Senior Executive Director of Digital Strategy at UW Medicine, where she leads technology, digital experience, content marketing, and creative teams to advance digital innovations that improve the health of the public. Margo also serves on the board of directors for Amplio, a Seattle-based global health nonprofit that develops inclusive digital technology for governments and international development organizations. Read her full bio here.

Sarah Sommer, MBA, is the Vice President for Digital Engagement within the marketing and communications department at Geisinger. She leads the digital engagement team and is responsible for Geisinger’s enterprise digital marketing and engagement technology portfolio. Read her full bio here.

The other members of the eHST Editorial Advisory Board are:

Ben Dillon, Co-Owner and Chief Executive Officer, Geonetric

Kathy Divis, President, Greystone.Net

Dan Dunlop, President & CEO, Jennings

Danny Fell, Healthcare Leader and Brand Strategist

John Halamka, MD, President, Mayo Clinic Platform

Dalal Haldeman, Ph.D., CEO, Haldeman Marketing, LLC

Suzanne Sawyer, Marketing Communications Health Executive Leader

We are grateful to these Editorial Advisory Board members for sharing their experience and insights, and for helping us deliver insightful content that makes a difference to members like you.

Best regards,
Matt Humphrey
President

Plain-English Media is pleased to announce its acquisition of the Institute for the Advancement of Senior Care (IASC) from Vendome Group, LLC. The Institute’s website, www.iAdvanceSeniorCare.com, provides practical business-building and innovative care information for executives, administrators, directors of nursing, and other care leaders in assisted living communities, skilled nursing facilities, post-acute facilities, and continuing care retirement communities. 

“This acquisition is exciting because IASC has a legacy of providing excellent content to an active and loyal audience, along with unique and beneficial ways for advertisers to share their expertise with practitioners,” says Matthew T. Humphrey, president and founder of Plain-English Media.

“IASC serves its senior care audience in much the same way our healthcare publications serve hospitals, health systems, and other healthcare providers – including senior care providers. It’s a natural strategic extension for us. Readers can look forward to a refresh of the iAdvanceSeniorCare website, expanded editorial coverage, and some new premium offerings soon.”

“I’m really pleased IASC has found a home that will allow it to continue to serve this dedicated and knowledgeable community in new and exciting ways,” says Jane Butler, CEO and Founder of Vendome Group.

The iAdvanceSeniorCare audience includes all key decisionmakers in today’s team-based senior care delivery environment, including both administrative executives (c-suite, executives, financial leaders, and administrators) and clinical leaders (DONs, ADONs, directors of memory care and nursing, and medical and activities executives).

About Plain-English Media

Plain-English Media, LLC, is an independent publishing company based in Alameda, CA. The company provides authoritative, clear, and practical guidance that helps readers in their roles as professionals and volunteer community leaders. The Plain-English Health Care division publishes eHealthcare Strategy & Trends, Strategic Health Care Marketing, and i Advance Senior Care. The Plain-English Real Estate division publishes HOAleader.com, the Practical Guide to Homeowner Association Management. The company also produces events and provides lead generation and advertising opportunities to select vendors to the community association and health care marketing markets.

For more information, contact us.

Get information about advertising to the iAdvanceSeniorCare.com audience of decision makers throughout the continuum of senior care.