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eHealthcare Strategy & Trends

eHealthcare Strategy & Trends: Recent Headlines

Inside the June 2014 print edition of
eHealthcare Strategy & Trends:

  • Is Your Appointment Booking System Ready for the 21st Century?
  • Healthcare System Develops Hub to Congregate Its Mobile Apps
  • Ask The Expert: What Are Best Practices for Physician Directories?
  • A New York Hospital Reaps Innovative Ideas from Hackathon
  • EHR Best Practices Offered by Cleveland Clinic
  • Mobile Analytics: How They Differ, How They Enable
  • Web Takes … June Picks: Willamette Valley Medical Center, Reading Health System, Chester Regional Medical Center
  • My Internet … Personal Solutions, eNews Pulse

Inside the May 2014 print edition of
eHealthcare Strategy & Trends:

  • Aurora Health Care Creates a Best-of Class Patient Portal
  • New Online Portal Designed to Help Employees Manage Cancer Diagnosis in the Workplace
  • Healthcare Turns to Open Source Software
  • After a Three-Year Hiatus from Healthcare, Observations from a Digital Marketing Pro
  • Ask The Expert: What Are the Best Ways to Enhance Patient Engagement Across the Healthcare System?
  • Web Takes … May Picks: Athens Regional Health System—Wellness, The University of Kansas Hospital, Murray-Calloway County Hospital
  • My Internet … Personal Solutions, eNews Pulse

Inside the April 2014 print edition of
eHealthcare Strategy & Trends:

  • Focus on Social Business, Not Social Media
  • Marshfield Clinic Spins Off Information Services Group
  • Ask the Expert: What Are the Top Web Design Trends Today? Not Just Responsive Design
  • PinnacleHealth Creates Three Paths to Consumer Engagement
  • Web Takes … April Picks: Centegra HealthSystem, Renown Health
  • My Internet … Personal Solutions, eNews Pulse

Inside the March 2014 print edition of
eHealthcare Strategy & Trends:

  • Virtual Assistants Become the Newest Members of the Healthcare Team
  • Protect Your Investment With Usability Testing and Eye Tracking
  • Bradford Regional Medical Center Opens First US Inpatient Internet Addiction Program
  • Ask the Expert: Are Family Caregivers an Overlooked Audience?
  • Building an Intranet Squarely Focused on Employee Engagement
  • Web Takes … March Picks: Grady Health System, UConn Health
  • My Internet … Personal Solutions, eNews Pulse

Inside the February 2014 print edition of
eHealthcare Strategy & Trends:

  • Video Visits Between Patients and Doctors Gain Traction
  • Midwest Health System Reduces Online Marketing Competition Among Its Hospitals
  • Online Portal Enhances Population Health Management Program — User-Friendly, Customizable Program Helps Employers Reduce Healthcare Costs
  • Ask the Experts: What Key Areas Should Healthcare Marketers and Communicators Address?
  • Patient-Centric Approach Key to Successfully Reducing Self-Pay Balances
  • Web Takes … February Picks: Nash Health Care, Arkansas Children’s Hospital, Stamford Hospital
  • My Internet … Personal Solutions, eNews Pulse

Inside the January 2014 print edition of
eHealthcare Strategy & Trends:

  • West Coast System Provides Guidance on Effective Online Advertising
  • Healthcare and Hummingbird: How Will Google’s Latest Algorithm Affect Your SEO Efforts?
  • Data Analytics Drive Marketing Success—Usage Is Not Just for the Big Boys
  • Ask the Expert: How Should We Align Our Hospital Strategy With Generational Shifts and Values?
  • Web Takes … January Picks: Texas Health Resources—Well-Being, UnitedHealth Group—Careers
  • 12 Month Index … January 2013—December 2013
  • My Internet … Personal Solutions, eNews Pulse

Inside the December 2013 print edition of
eHealthcare Strategy & Trends:

  • Virtual Reality Program Helps Treat Mental Health Problems
  • Telemedicine Pilot Aims to Reduce Costs and Improve Access to Care for Rural Children
  • Protect Your Game: Hospital for Special Surgery’s Portal for Golf
  • Ask the Expert: What Should Digital Healthcare Directors Focus on in 2014? Part Two
  • Web Takes … December Picks: Virtual Tours—Roper St. Francis, Holy Redeemer Healthcare at Bensalem, and UCLA Health, MD Anderson Cancer Center—Physician Referral
  • My Internet … Personal Solutions, eNews Pulse

Inside the November 2013 print edition of
eHealthcare Strategy & Trends:

  • Patient Engagement? There’s an App for That
  • Improving the Online Patient Experience: Usability Tests and Task Completion
  • Ask the Expert: What Should Digital Healthcare Directors Focus on in 2014? Part One
  • 2013 eHealthcare Leadership Award Winners
  • Web Takes … November Picks: Gundersen Health System, Mayfield Clinic, Lehigh Valley Health Network
  • My Internet … Personal Solutions, eNews Pulse

Inside the October 2013 print edition of
eHealthcare Strategy & Trends:

  • Lessons Learned in Building the Brand Through Health Content and Social Media — Conventional Thinking Often Wrong
  • Deploying Mobile App to Address a Valuable Need and Transition the Community to Using Technology
  • Using Google Analytics to Drive Marketing Decisions — Going Beyond Website Visits and Page Views
  • Hashtags on Facebook Don’t Boost Viral Impact
  • Ask The Expert: How Do You Build an Effective Dashboard for Digital Marketing?
  • Web Takes … October Picks: DMC Surgery Hospital, Coping Club at Kosair Children’s Hospital, Onlife Health
  • My Internet … Personal Solutions, eNews Pulse

Inside the September 2013 print edition of
eHealthcare Strategy & Trends:

  • Using the Power of a Health Risk Assessment To Build the Brand and Drive Business
  • Specialty Medical Practice Uses Appointment Request Feature for Website and Business Success
  • Salem Health Uses Video to Get Big Media to Pay Attention; Vehicle Leads New Marketing Push
  • Ask The Expert: How is Content Integration the Secret Ingredient for Elevating Online ROI?
  • Web Takes … September Picks: Children’s Hospital of Pittsburgh of UPMC, Dean Health, University of Michigan Health System—Quality & Safety
  • My Internet … Personal Solutions, eNews Pulse

Inside the August 2013 print edition of
eHealthcare Strategy & Trends:

  • The Digital Future of Physician Relations
  • Embrace Blogging to Generate Real Patient Connections
  • Ask The Expert: How Can Digital Technology Support Brand Building?
  • A Different Approach to Patient Billing
  • Web Takes … August Picks: Hartford Hospital, Centers for Disease Control and Prevention (CDC)—Infographics, North Valley Hospital, Drugs.com
  • The Power of Storytelling
  • My Internet … Personal Solutions, eNews Pulse

Inside the July 2013 print edition of
eHealthcare Strategy & Trends:

  • Michigan Challenges an Obesity Epidemic with Integrated Marketing, Interactivity, and Corporate Co-Sponsors
  • UAB Medicine Develops a Mobile Application with Clear Business Benefits
  • Ask The Expert: How Do I ‘Easily’ Calculate ROI in Service-Line Marketing?
  • Meridian Health Uses Multiple Marketing Channels to Grow Pediatric Services
  • Animations Available Wherever You Go on the Web
  • Web Takes … July Picks: Alamance Regional Medical Center, Center for Human Reproduction
  • My Internet … Personal Solutions, eNews Pulse

Inside the June 2013 print edition of
eHealthcare Strategy & Trends:

  • Second Life Enables Engagement Across Geographic Boundaries
  • Oakwood Healthcare Goes Responsive in Website Redesign: Enhancing the User Experience
  • Isn’t It Time to Adopt Online Appointment Scheduling?
  • Ask The Expert: Should My Website and Print Publications Be Connected?
  • Skype Proves to Be Powerful Tool for Family Therapy
  • Web Takes … June Picks: Holy Family Memorial, 21st Century Oncology, Winona Health
  • My Internet … Personal Solutions, eNews Pulse

Inside the May 2013 print edition of
eHealthcare Strategy & Trends:

  • Hospital-Sponsored Physician Review Site a Success—Rich Snippets, Robust Information Boost SEO and Visits to Hospital Website
  • Move Your Marketing Research Efforts into the 21st Century
  • Marketers Take Note—Major Design Changes Coming to Your YouTube Channel
  • Ask The Expert: Can Lifetime Value of a Patient Be Calculated? Is It Worth the Effort?
  • Web Takes … May Picks: Indiana University Health, Saint Agnes Hospital—360 Your Health from Every Angle, Valley Health System
  • My Internet … Personal Solutions, eNews Pulse

Inside the April 2013 print edition of
eHealthcare Strategy & Trends:

  • Getting the Most out of LinkedIn and Facebook for Recruitment
  • MD Anderson Cancer Center Taps Technology to Empower Patients
  • SEO Lessons Learned by Integris Health
  • Ask The Expert: How Do I Best Create Valuable Website Content?
  • Web Takes … April Picks: Methodist Healthcare, Legacy Health, Baylor Health Care System
  • My Internet … Personal Solutions, eNews Pulse

Inside the March 2013 print edition of
eHealthcare Strategy & Trends:

  • SharePoint—The Real Opportunities for Healthcare
  • Ten Best Practices for Creating Great Landing Pages
  • Ask The Expert: How Can I Best Use Digital Communications to Market to Referring Physicians?
  • The Definition of Healthcare is Changing: New Standards for Population Health Management
  • Web Takes … March Picks: Lakeland HealthCare, Scripps Health, Hebrew SeniorLife—ReAge
  • My Internet … Personal Solutions, eNews Pulse

Inside the February 2013 print edition of
eHealthcare Strategy & Trends:

  • Cleveland Clinic Takes New Tack to Build the Brand—Health and Wellness Content in Special Hub and Across Multiple Digital Channels
  • Good Advice for Those Tempted to Try Facebook Ads
  • Cleveland Clinic ‘Cracks’ the Facebook Code
  • Six Inducted into Healthcare Internet Hall of Fame
  • Ask The Expert: How Can Predictive Analytics Help Marketers Address the Changing Healthcare Landscape?
  • Consumer Engagement Via Online Physician Videos—Going Way Beyond the Mundane
  • Web Takes … February Picks: The Corner Health Center, Winchester Hospital, Willis-Knighton Health System—Homework Help Center
  • My Internet … Personal Solutions, eNews Pulse

Inside the January 2013 print edition of
eHealthcare Strategy & Trends:

  • Best Practices in Web Content Development—An Effective, Unexpected Approach from an Academic Medical Center
  • Mercy Health System’s Rebranding Efforts Come to Life on the Web
  • Ask The Expert: What Should Digital Healthcare Directors Focus on in 2013? Part Two
  • Web Takes … January Picks: UnitedHealthcare: Health Care Lane—Community Center, American Foundation for the Blind, Rex UNC Health Care
  • 12 Month Index … January 2012—December 2012
  • My Internet … Personal Solutions, eNews Pulse

Inside the December 2012 print edition of
eHealthcare Strategy & Trends:

  • Responsive Web Design Enhances Mobile Browsing
  • Like It or Not, You Need an Intranet. The Question Is, How Do You Make It Better?
  • Ask The Expert: What Should Digital Healthcare Directors Focus on in 2013? Part One
  • 2012 eHealthcare Leadership Award Winners
  • How to Promote Your Organization ‘Everywhere’ and Spend Less Doing It
  • Web Takes … December Picks: Moffitt Cancer Center, Memorial Healthcare System—Newsroom, Healthcare Toolbox
  • My Internet … Personal Solutions, eNews Pulse

Inside the November 2012 print edition of
eHealthcare Strategy & Trends:

  • Regional Hospital Uses Website and Search to Take on the Competition
  • Penn Medicine Supplies Roadmap to Digital Marketing Success
  • Today’s Mobile Opportunity: Business and Marketing Applications
  • Ask The Expert: Are e-Newsletters Still a Valuable Marketing Tool for Hospitals?
  • Web Takes … November Picks: Edward Medical Group Physicians, Sher Fertility Clinics—Centers for Reproductive Medicine, Alice Hyde Medical Center
  • My Internet … Personal Solutions, eNews Pulse

Inside the October 2012 print edition of
eHealthcare Strategy & Trends:

  • A Midwest Health System Redesigns Its Website to Focus on Driving Business
  • To Improve Paid Search, Develop a Good Negative Keyword List
  • How a Cancer Center Leveraged Physician Ratings and Reviews for Patient Acquisition
  • Ask The Expert: How Can the Web Assist in Building and Managing a New Brand?
  • Gauging the Search Engine Optimization of a Healthcare Website
  • Web Takes … October Picks: UCB, Inc.- Cimzia Online Ads, Hackensack University Medical Center
  • My Internet … Personal Solutions, eNews Pulse

Inside the September 2012 print edition of
eHealthcare Strategy & Trends:

  • The $1 Million Connection—A Midwest Health System Uses Targeted Marketing Programs and Call Center Communications Hub to Sharply Increase Patient Appointments
  • Geek Chic in a Changing Healthcare World—Effectively Communicating and Promoting Technology Changes
  • Ask The Expert: The Doctor Will Tweet You Now—Is There a Compelling Case for a Physician-Directed Social Media Strategy?
  • A Regional Hospital Systematically Builds a Powerful Website and Other Digital Communications
  • Web Takes … September Picks: Pardee Hospital—PardeeSelect, QuEST2StopStroke, Altru Health System
  • My Internet … Personal Solutions, eNews Pulse

Inside the August 2012 print edition of
eHealthcare Strategy & Trends:

  • Website Accessibility—Addressing the Needs of Millions of Potential Patients
  • Instagram: A Snapshot of Early Hospital Adoption
  • Georgia Organization Introduces New Website in Challenging Media Market
  • Modern Speech Technology Understands, Talks Back, and Takes Action in Electronic Medical Record Systems
  • Ask The Expert: How Can We Enhance the Value of Our Website with Stand-Alone Modules?
  • Web Takes … August Picks: Mountain View Hospital, The Elizabeth Hospice, Children’s Healthcare of Atlanta, Lafayette General Medical Center
  • My Internet … Personal Solutions, eNews Pulse

Inside the July 2012 print edition of
eHealthcare Strategy & Trends:

  • Florida System Makes Major Commitment to Social Media
  • Social Media Boosts Drug Literacy Program
  • Ask The Experts: What Are Some Strategies for Improving Conversion Rates?
  • Medical College of Wisconsin Almost Solves the Problem of Precisely Matching Consumers with the Right Physicians.
  • Key Takeaways from Audio Conference on How to Succeed with Paid Search Marketing
  • Web Takes … July Picks: Kettering Health Network—Community Benefit, Susquehanna Health, Shasta Regional Medical Center, ProCure Proton Therapy Center in Oklahoma City
  • My Internet … Personal Solutions, eNews Pulse

Inside the June 2012 print edition of
eHealthcare Strategy & Trends:

  • Affiliate Sales, Online Gift Shops Bring in Revenue, Add to Website User’s Experience
  • Community Health Needs Assessment: Participate or Face Penalties
  • Ask The Expert: What Are the Top Mobile Considerations Today?
  • Consumers Embrace Social Media for Health Information, But Involvement by Healthcare Organizations Lags, Finds Study
  • Five Essentials to Consider About the Facebook Timeline for Brands
  • Web Takes … June Picks: Rush University Medical Center—Transforming, Burke Rehabilitation Center, University of Michigan Health System—Quality
  • My Internet … Personal Solutions, eNews Pulse

Inside the May 2012 print edition of
eHealthcare Strategy & Trends:

  • Virtual Spokespersons Need to Do More Than Pop Up and Say ‘Hi’
  • Twitter Pulls Back the Curtain on Hospital Procedures
  • Ask The Expert: Should My Hospital Accept Advertising on Its Website?
  • Digital Marketing in Healthcare: Where’s the Rub?
  • Web Takes … May Picks: HealthyPlace.com, Phillips Respironics—Areyousnoring.com, UW Health—American Family Children’s Hospital, Health Net—Provider Search
  • My Internet … Personal Solutions, eNews Pulse

Inside the April 2012 print edition of
eHealthcare Strategy & Trends:

  • Hospitals and Pinterest: A Match Made in Heaven?
  • Targeted Facebook Ad Campaign Turns an OB/GYN into a Local Celebrity
  • Midwest Health System Launches e-Chaplain Ministry
  • Study Finds Hospital Websites Often Fail in Providing Strong User Experience
  • Ask The Expert: How Can Hospitals Keep Their Physician Directories Current and Relevant?
  • Children’s Hospital Pursues Niche Marketing
  • Web Takes … April Picks: Fox Chase Cancer Center—Clinical Outcomes, Highland District Hospital, Saint Agnes Hospital
  • My Internet … Personal Solutions, eNews Pulse

Inside the March 2012 print edition of
eHealthcare Strategy & Trends:

  • Can Healthcare Organizations Find Wisdom in the Crowd?
  • Mobile, Social Games Poised to Impact Healthcare
  • Ask The Expert: Is Google+ a Social Media Tool for Healthcare Marketers?
  • HIMMS 2012 Reflects Growing Importance of Consumer Engagement
  • Top Five Reports for SEO in Google Webmaster Tools
  • Web Takes … March Picks: Saint Thomas Health, Dana-Farber Cancer Institute, Regional Health, Prominence Treatment Center
  • My Internet … Personal Solutions, eNews Pulse

Inside the February 2012 print edition of
eHealthcare Strategy & Trends:

  • Health System Partners with IT Firm to Launch Mobile Sleep Monitoring Application
  • Creative Ideas to Combine Wayfinding and Mobile Marketing
  • Ask The Expert: Can You Provide Guidance on Redesigning a Home Page?
  • Survey: More Consumers Scan QR Codes, Mostly Positive About Benefits
  • How Your e-Healthcare Colleagues Respond to Some Key Issues
  • Ways to Perfect Your Intranet to Engage Staff
  • Web Takes … February Picks: Rush University Medical Center—Rushstories, Tanner Health System—Quality & Safety and Tanner Finder, Christiana Care Health System—Service Sections and Construction Update
  • My Internet … Personal Solutions, eNews Pulse

Inside the January 2012 print edition of
eHealthcare Strategy & Trends:

  • Video Chat: Why Physicians Are Saying ‘Skype Me!’
  • Houston Health System Takes Initiative in Launching Health Information Exchange
  • Ask The Expert: What Do I Need to Consider in Monitoring Social Media and What Kinds of Tools Are Best to Use?
  • Real-Time Monitoring of Imaging Center Operations Lifts Patient Satisfaction Scores
  • Web Takes … January Picks: Alexian Brothers Health System, St. Vincent’s Healthcare, Edward Hospital & Health Services
  • My Internet … Personal Solutions, eNews Pulse

New Webinar on Special Assessments; How to Avoid Them When Possible, and Pass Them When Needed

Upcoming Event: An Exclusive HOAleader.com Webinar With Practical Tips for HOA and Condo Boards

Special Assessments:
How to Avoid Them When Possible, and Pass Them When Needed

Thursday, June 26, 2014
2-3 p.m. Eastern

HOAleader.com Members save $30!
Not a member yet? Sign up for a trial membership now.

“Special assessment.” They may be the two most dreaded words in the minds of HOA owners. Just the mention of “a special” can infuriate homeowners and give HOA board members heartburn.

The term doesn’t have to provoke such negative reactions. When used sparingly, wisely, and successfully, special assessments can strengthen a community and build respect for a condo or HOA board that honors its fiduciary duty.

Join us for an in-depth webinar on June 26 led by two community association attorneys with extensive experience advising associations on the benefits and pitfalls of special assessments. You’ll walk away with concrete information to help you avoid unnecessary special assessments and, when special assessments can’t be avoided, to get them passed with the minimum of rancor.

You’ll learn:

  • The factors you should always consider when determining if it’s appropriate to propose a special assessment
  • The types of projects that should never be funded by a special assessment and the types of projects that are a good fit
  • The alternatives to special assessments—including securing an association loan and contractor financing; when you should pursue them and when you should avoid them
  • How to avoid the trap of chronically under-assessing owners and relying on specials for every major expense
  • How to create a plan to get your special assessment passed
  • The most common causes for special assessment vote failures, even when owners know the project is necessary—and how you can avoid them
  • Steps to take if your special assessment vote fails, including a post-vote debriefing of where the process went wrong and how to decide whether and how to try again
  • Tips to plan better overall so your HOA relies less on special assessments
  • And much more!

In just 60 minutes, you’ll gain practical, valuable tools you can implement now to begin building a better approach to special assessments. Register now for this informative event for community association board members.

Can’t attend on June 26? Order the recording. You and the rest of your board can listen to the on-demand webinar at your convenience.

About Your Speakers
Kevin L. Britt, Esq. Kevin L. Britt grew up in Houston and received his law degree from the University of Texas School of Law. He has focused his Seattle-based legal practice on condominium and homeowners associations in Washington state since 2005. His business mission is to help association clients solve their problems and improve their communities.
Elizabeth White Elizabeth White is a shareholder at the law firm of LeClairRyan in Williamsburg, Va., where she leads the firm’s national community association industry team. Widely regarded as a thought leader in this industry, White is a frequent speaker at CAI events on topics relating to community association law and is a regular contributor to such publications as HOAleader.com. She teaches a class on community association law at William and Mary Law School, which is the only one of its kind in Virginia and one of only a handful nationwide. White has been named one of the best lawyers in America.

How Do Webinars Work?

A webinar is remarkably cost-effective and convenient. You participate from your home or office, using a regular telephone and a computer with an Internet connection. You have no travel costs, hassle, or commute time.

Plus, for one low price, you can get as many people on your condo or HOA board to participate as you can fit around a speakerphone and a computer screen.

Because the conference is live, you can ask the speakers questions – either on the phone or via the webinar interface.

You will receive access instructions via e-mail several days before the event. You don’t need any additional materials before the webinar starts. Your conference materials will be available for you to view, print, and download when you log in to participate in the event.

100% Satisfaction Guarantee

If you are not completely satisfied after attending an HOAleader.com event, let us know within 30 days, and we will refund 100% of your registration fee — no questions asked.

About HOAleader.com

HOAleader.com’s attorney editors and experienced journalists constantly research the latest developments in HOA law affecting homeowner and condominium associations across the U.S. Then we publish plain-English analyses of what those developments mean to you as an HOA leader, and what you need to do now to comply with HOA laws, steer clear of legal trouble, avoid or resolve conflicts within your homeowners association, make HOA management easier, and safeguard your community association’s property values and quality of life.

Not a member yet? Sign up for a free trial membership here.

Litigation and Your HOA – Webinar for Board Members

Upcoming Event: An Exclusive HOAleader.com Webinar for Condo and HOA Boards

Litigation and Your HOA:
How to Avoid It, When to Pursue It, and How to Manage It Wisely

Thursday, May 29, 2014
2-3 p.m. Eastern

HOAleader.com Members save $30!

 

Most community associations fit within one of two common categories when it comes to litigation: Either your board avoids it at all costs, most likely considering it a waste of money; or your board is quick to initiate litigation against anybody, whether it’s a vendor or a fellow homeowner.

Does your HOA board fall into one of these two camps?

There is a more effective way to approach potential litigation at your community association! One that saves you and your members money and that improves relationships throughout your community.

Join us for an in-depth webinar on May 29 led by two community association lawyers with extensive experience in advising associations on successfully managing litigation. You’ll get easy-to-understand suggestions you can begin implementing immediately to wisely and cost-effectively manage litigation at your association.

You’ll learn:

  • Factors to consider when determining whether to initiate litigation, including the importance of the issue involved to the homeowner or condo association and its members, the potential cost, and whether there are alternatives to achieving the same goals
  • Information to help you evaluate how to respond to threatened or actual litigation against your association, including determining the strength of the case, whether and how to defend it, and how to evaluate whether a negotiated settlement may be a better choice than defending litigation
  • Effective tactics to help you manage litigation more cost effectively
  • Suggestions to help you avoid mistakes boards sometimes make before and during litigation
  • Guidance on how to track the status of litigation your association is involved in, along with input on which information to disclose to members and which information should be for board eyes only
  • Tips for determining whether to settle and on what terms
  • And much more!

In just 60 minutes, you’ll gain practical, valuable tools you can immediately use to better manage one of the most divisive and expensive issues condos and HOAs face today—litigation. Register now for this informative event for community association board members.

About Your Speakers
Robert M. Diamond, Esq. Robert M. Diamond is a partner at Reed Smith and is admitted to practice in Virginia, Maryland, and the District of Columbia. His practice includes preparing community association documents, reviewing documents for compliance with secondary mortgage market requirements, the negotiation of warranty and construction defect claims, and the general representation of community associations. Diamond’s clients include condominium and homeowners associations; developers of new and conversion residential, office, and mixed-use condominium and PUD projects; and lenders, management companies, and insurance companies working with community associations.
Robert E. Kmiecik, Esq. Robert E. Kmiecik is a partner at Kaman & Cusimano where he represents community associations throughout Ohio. Kmiecik heads his firm’s litigation department, representing associations in a variety of litigation, including construction defect, contractor disputes, covenant and rule enforcement, fair housing and civil rights, board election contests, and developer transition matters. Kmiecik served as an assistant prosecuting attorney and an assistant director of law for the City of Cleveland and then worked for several years in private practice before specializing in community association work. Kmiecik’s civil and criminal litigation background has provided him with valuable experience in representing community associations and managing their litigation. Kmiecik currently lives in a homeowner association.

How Do Webinars Work?

A webinar is remarkably cost-effective and convenient. You participate from your home or office, using a regular telephone and a computer with an Internet connection. You have no travel costs, hassle, or commute time.

Plus, for one low price, you can get as many people on your condo or HOA board to participate as you can fit around a speakerphone and a computer screen.

Because the conference is live, you can ask the speakers questions – either on the phone or via the webinar interface.

You will receive access instructions via e-mail several days before the event. You don’t need any additional materials before the webinar starts. Your conference materials will be available for you to view, print, and download when you log in to participate in the event.

100% Satisfaction Guarantee

If you are not completely satisfied after attending an HOAleader.com event, let us know within 30 days, and we will refund 100% of your registration fee — no questions asked.

Accommodation Requests Under the Fair Housing Act – New Webinar on March 18

Upcoming Event: An Exclusive HOAleader.com Webinar for Condo and HOA Boards

Accommodation Requests Under the Fair Housing Act: Best Practices to Avoid Discrimination Claims & Lawsuits

Tuesday, March 18, 2014
2-3 p.m. Eastern

Learn more or Register now »

Members save $30!

Is your HOA or condo board seeing more and more requests for exceptions to your pet rules? What about requests for specific parking spots or deviations from your architectural rules? Afraid saying no to any request will trigger a costly and stressful discrimination complaint against your HOA?

Take charge of the process for handling requests for accommodations!

Join us for an in-depth webinar on March 18 led by two experts in HOAs, condominiums, and fair housing challenges—a Florida lawyer and a Minnesota lawyer who’ve represented community associations and handled fair housing issues for a combined total of over 28 years.

You’ll get an easy-to-understand explanation of how fair housing laws apply to your day-to-day HOA operations along with a road map you and your fellow board members can begin following immediately to make responding to reasonable accommodation requests consistent, fair, and low-risk.

You’ll learn:

  • The most important things you need to know about fair housing laws, including the groups of people who are protected by them
  • The most common types of fair housing law challenges HOA boards face and the latest trends in fair housing issues for HOAs
  • What is a reasonable accommodation, how the need for an accommodation is established, including the information you can request of owners
  • How to create HOA policies and procedures to consistently and fairly respond to owners’ requests for an accommodation
  • Recent court cases that could dramatically affect how condos and HOAs handle requests for an accommodation
  • Key components of reasonable accommodation policies and procedures, including important language boards often forget to add, and new provisions boards have added in recent years that could protect your association
  • The most important factors to consider when deciding whether to grant a request for an accommodation … and the most common mistakes boards make in that decision-making process
  • And much more!

In just 60 minutes, you’ll gain practical, useful tools you can immediately use to smartly manage one of the most challenging issues condos and HOAs face today. Register now for this informative event for community association board members.

About Your Speakers

Lisa Magill, Esq.

Attorney Lisa Magill is a shareholder at Becker & Poliakoff, P.A. She represents condominium, homeowner, cooperative, and other common-interest realty associations, including condo-hotels, country clubs, and commercial and mixed use properties. She’s long been active on several boards of directors of the Community Associations Institute, where she’s been a featured speaker on housing laws, covenant enforcement, and association operations for board members, managers, and other professionals in the field. She’s a frequent author of articles and editor of the Firm’s Community Update and is the editor of the Florida Condo & HOA Law Blog. Based on a poll of more than 12,000 Florida attorneys who selected their peers as the top 1.7 percent of their respective practice areas, Florida Trend Magazine recognized her in 2005, 2006, and 2011 among its “Legal Elite” in real estate and community association law.

Phaedra Howard, Esq.

Phaedra J. Howard is an attorney with Hellmuth & Johnson, PLLC. She specializes in real estate, real estate litigation and appeals, creditor remedies, and community association law, with an emphasis in the representation of condominium, townhome, planned community and cooperative associations. Howard assists hundreds of community associations in interpreting and enforcing governing documents; drafting and amending governing documents; handling homeowner and vendor disputes; advising associations on fair housing issues; and providing legal advice and opinions on a wide variety of issues affecting community associations. Howard has taught many seminars on topics relating to community associations and is an approved fair housing trainer for the U.S. Department of Housing and Urban Development.

How Do Webinars Work?

A webinar is remarkably cost-effective and convenient. You participate from your home or office, using a regular telephone and a computer with an Internet connection. You have no travel costs, hassle, or commute time.

Plus, for one low price, you can get as many people on your condo or HOA board to participate as you can fit around a speakerphone and a computer screen.
Because the conference is live, you can ask the speakers questions – either on the phone or via the webinar interface.

You will receive access instructions via e-mail several days before the event. You don’t need any additional materials before the webinar starts. Your conference materials will be available for you to view, print, and download when you log in to participate in the event.

100% Satisfaction Guarantee
If you are not completely satisfied after attending an HOAleader.com event, let us know within 30 days, and we will refund 100% of your registration fee — no questions asked.

Get Answers to Your HOA Debt Collection Questions

Are you tired of seeing delinquent accounts on the financial statements of your condo or HOA?

Is your HOA board frustrated because subpar finances mean long-planned projects are on hold indefinitely? Less than thrilled about continually explaining the situation to the homeowners in your association?

Stop letting nonpaying owners control your condo or homeowners association!

Join us for an in-depth webinar on February 6 led by two HOA debt-collection experts—a Florida lawyer who’s represented community associations for more than 15 years and a 25-year veteran in association management knowledgeable about laws and practices in many Western states.

You’ll get up-to-date on the latest trends in association debt collection and walk away with real-life tactics you and your fellow board members can implement immediately to make collecting unpaid fees easier and less expensive for your association.

You’ll learn:

  • The status of community association debt collection practices today and the challenges that still remain for associations
  • What to do when lenders foreclose and then don’t pay dues
  • How and when to use a foreclosure-to-rent strategy to preempt slow-moving lenders
  • Recent court cases that could dramatically affect how condos and HOAs pursue debt collection in the future
  • Why it’s critical to frequently review and revise your HOA’s collections policies and procedures
  • Key components of debt collection policies and procedures, including important language boards often forget to add, and new provisions boards have added in recent years that could strengthen your collections
  • Repayment plans to consider when working with delinquent owners—and must-have provisions for repayment agreements to protect your HOA
  • The most important factors to consider when deciding whether to file a lien and eventually foreclose on a delinquent owner’s property … and the most common mistakes boards make in that decision-making process
  • Ways to spend less while collecting more
  • And much more!

In just 60 minutes, you’ll gain practical, useful tools you can immediately use to tackle one of the most difficult issues condos and HOAs face today. Register now for this informative event for community association board members.

Collect More, and Collect It More Easily:
Best Practices for Condo/HOA Debt Collection

An HOAleader.com Webinar for Condo and HOA Boards

Thursday, February 6, 2014
2-3 p.m. Eastern

Register now »

About Your Speakers

Attorney Jed Frankel represents numerous community association clients before administrative, trial court, and appellate panels across the state of Florida. He is board certified in civil trial law by The Florida Bar and “AV” rated by his peers. Frankel graduated from Emory College in 1990 with a Bachelor of Arts Degree summa cum laude and received his Juris Doctor with honors from the University of Florida College of Law in 1993. He was recently recognized as one of the “Top Lawyers” in real estate/community association law by the 2013 South Florida Legal Guide.

Duane McPherson is president of the Western Region and Dallas/Ft. Worth divisions of RealManage, a property management firm that specializes in the management of hundreds of community homeowner associations throughout the United States. With over 25 years of experience, McPherson has been certified by the Community Association Institute as a Professional Community Association Manager (PCAM®), which is the highest professional certification available nationwide to managers who have advanced skills, knowledge and experience.

How Do Webinars Work?

A webinar is remarkably cost-effective and convenient. You participate from your home or office, using a regular telephone and a computer with an Internet connection. You have no travel costs, hassle, or commute time.

Plus, for one low price, you can get as many people on your condo or HOA board to participate as you can fit around a speakerphone and a computer screen.

Because the conference is live, you can ask the speakers questions – either on the phone or via the webinar interface.

You will receive access instructions via e-mail several days before the event. You don’t need any additional materials before the webinar starts. Your conference materials will be available for you to view, print, and download when you log in to participate in the event.

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If you are not completely satisfied after attending an HOAleader.com event, let us know within 30 days, and we will refund 100% of your registration fee—no questions asked.

eHealthcare Strategy & Trends

eHealthcare Strategy & Trends: 2013 Index of Articles

eHealthcare Strategy & Trends, January—December 2013

Awards

  • 2013 eHealthcare Leadership Award Winners, 11/13

Content

  • Best Practices in Web Content Development—An Effective, Unexpected Approach from an Academic Medical Center, 1/13
  • Ask the Expert: How Do I Best Create Valuable Website Content? 4/13
  • The Power of Storytelling, 8/13

Customer Service

  • Isn’t It Time to Adopt Online Appointment Scheduling? 6/13

E-Business

  • Hospital-Sponsored Physician Review Site a Success—Rich Snippets, Robust Information Boost SEO and Visits to Hospital Website, 5/13
  • Isn’t It Time to Adopt Online Appointment Scheduling? 6/13
  • UAB Medicine Develops a Mobile Application with Clear Business Benefits, 7/13
  • A Different Approach to Patient Billing, 8/13
  • Using the Power of a Health Risk Assessment to Build the Brand and Drive Business, 9/13
  • Specialty Medical Practice Uses Appointment Request Feature for Website and Business Success, 9/13

Innovation

  • Six Inducted into Healthcare Internet Hall of Fame, 2/13

Marketing/Communications

  • Ask the Expert: How Can Predictive Analytics Help Marketers Address the Changing Healthcare Landscape? 2/13
  • Ten Best Practices for Creating Great Landing Pages, 3/13
  • Ask the Expert: How Can I Best Use Digital Communications to Market to Referring Physicians? 3/13
  • Second Life Enables Engagement Across Geographic Boundaries, 6/13
  • Ask the Expert: Should My Website and Print Publications Be Connected? 6/13
  • Michigan Challenges an Obesity Epidemic with Integrated Marketing, Interactivity, and Corporate Co-Sponsors, 7/13
  • Ask the Expert: How Do I ‘Easily’ Calculate ROI in Service-Line Marketing? 7/13
  • Meridian Health Uses Multiple Marketing Channels to Grow Pediatric Services, 7/13
  • Embrace Blogging to Generate Real Patient Connections, 8/13
  • Salem Health Uses Video to Get Big Media to Pay Attention; Vehicle Leads New Marketing Push, 9/13
  • Using Google Analytics to Drive Marketing Decisions—Going Beyond Website Visits and Page Views, 10/13
  • Ask the Expert: How Do You Build an Effective Dashboard for Digital Marketing? 10/13
  • Deploying a Mobile App to Address a Valuable Need and Transition the Community to Using Technology, 10/13
  • Patient Engagement? There’s an App for That, 11/13
  • Protect Your Game: Hospital for Special Surgery’s Portal for Golf, 12/13

Physicians Online

  • Ask the Expert: How Can I Best Use Digital Communications to Market to Referring Physicians? 3/13
  • Hospital-Sponsored Physician Review Site a Success—Rich Snippets, Robust Information Boost SEO and Visits to Hospital Website, 5/13
  • The Digital Future of Physician Relations, 8/13

Relationship Building

  • The Definition of Healthcare Is Changing: New Standards for Population Health Management, 3/13
  • Ask the Expert: Can Lifetime Value of a Patient Be Calculated? Is it Worth the Effort? 5/13

Search Engine Strategies

  • SEO Lessons Learned by Integris Health, 4/13

Social Networking

  • Good Advice for Those Tempted to Try Facebook Ads, 2/13
  • Cleveland Clinic ‘Cracks’ the Facebook Code, 2/13
  • Getting the Most out of LinkedIn and Facebook for Recruitment, 4/13
  • Marketers Take Note—Major Design Changes Coming to Your YouTube Channel, 5/13
  • Lessons Learned in Building the Brand Through Health Content and Social Media—Conventional Thinking Often Wrong, 10/13
  • Hashtags on Facebook Don’t Boost Viral Impact, 10/13

Strategic Web Initiatives

  • Cleveland Clinic Takes New Tack to Build the Brand—Health and Wellness Content in Special Hub and Across Multiple Digital Channels, 2/13
  • MD Anderson Cancer Center Taps Technology to Empower Patients, 4/13
  • Animations Available Wherever You Go on the Web, 7/13

Strategy/Planning/Site Development

  • Mercy Health System’s Rebranding Efforts Come to Life on the Web, 1/13
  • Consumer Engagement Via Online Physician Videos—Going Way Beyond the Mundane, 2/13
  • Move Your Marketing Research Efforts into the 21st Century, 5/13
  • Oakwood Healthcare Goes Responsive in Website Redesign: Enhancing the User Experience, 6/13
  • Ask the Expert: How Is Content Integration the Secret Ingredient for Elevating Online ROI? 9/13

Technology

  • SharePoint—The Real Opportunities for Healthcare, 3/13
  • Ask the Expert: How Can Digital Technology Support Brand Building? 8/13
  • Telemedicine Pilot Aims to Reduce Costs and Improve Access to Care for Rural Children, 12/13
  • Virtual Reality Program Helps Treat Mental Health Problems, 12/13

Trends, Developments, Online Demographics

  • Ask the Expert: What Should Digital Healthcare Directors Focus on in 2013? Part Two, 1/13
  • The Definition of Healthcare Is Changing: New Standards for Population Health Management, 3/13
  • Ask the Expert: What Should Digital Healthcare Directors Focus on in 2014? Part One, 11/13
  • Ask the Expert: What Should Digital Healthcare Directors Focus on in 2014? Part Two, 12/13

Usability of Websites

  • Improving the Online Patient Experience: Usability Tests and Task Completion, 11/13

Web Site Reviews

  • UnitedHealthcare: Health Care Lane—Community Center, American Foundation for the Blind, Rex UNC Health Care, 1/13
  • The Corner Health Center, Winchester Hospital, Willis-Knighton Health System—Homework Help Center, 2/13
  • Lakeland HealthCare, Scripps Health, Hebrew SeniorLife—ReAge, 3/13
  • Methodist Healthcare, Legacy Health, Baylor Health Care System, 4/13
  • Indiana University Health, Saint Agnes Hospital—360° Your Health from Every Angle, Valley Health System, 5/13
  • Holy Family Memorial, 21st Century Oncology, Winona Health, 6/13
  • Alamance Regional Medical Center, Center for Human Reproduction, 7/13
  • Hartford Hospital, Centers for Disease Control and Prevention—Infographics, North Valley Hospital, Drugs.com, 8/13
  • Children’s Hospital of Pittsburgh of UPMC, Dean Health, University of Michigan Health System—Quality & Safety, 9/13
  • DMC Surgery Hospital, Coping Club at Kosair Children’s Hospital, Online Health, 10/13
  • Gundersen Health System, Mayfield Clinic, Lehigh Valley Health Network, 11/13
  • Virtual Tours—Roper St. Francis, Holy Redeemer HealthCare at Bensalem, and UCLA Health, MD Anderson Cancer Center—Physician Referral, 12/13

Web Tools

  • Skype Proves to Be Powerful Tool for Family Therapy, 6/13
Strategic Health Care Marketing Logo

Strategic Health Care Marketing: 2013 Index of Articles

Strategic Health Care Marketing, January – December 2013

Accountability

  • A Leading Cancer Treatment Center Focuses on Outcomes, with Eclectic Mix of TV Spots, Radio, and Print, 1/13
  • Three Extra Marketing Pointers Gleaned from the Cancer Treatment Center Story, 1/13
  • How to Reach Your Target Audience When You Don’t Know Who It Is Yet, 2/13
  • Further Insights About the Moss Rehab Story, 2/13
  • Ad Campaign Deploys Gas Pumps, Shopping Carts, Car Bumpers, and More to Build Employee Bonds and Create a Cohesive Public Identity, 3/13
  • Differentiating a Brand Image with Emotional, Storytelling Visuals—and a Little Borscht Belt Humor, 4/13
  • Sometimes, Wildly Eccentric Advertising Buys Extra Awareness, 4/13
  • The Hemingway Challenge: A Novel Exercise to Improve Communications, 5/13
  • A Hospital for Kids Touches Musicians—Now Their Music Touches a Community and Helps Build the Hospital’s Brand Awareness, 5/13
  • Points to Ponder from the Kosair Children’s Campaign, 5/13
  • From Television to Direct Mail, an In-House Advertising Agency Does It All for Legacy Health, While Keeping a Lid on Costs, 6/13
  • Do You Build In-House Advertising Capability or Work with an Independent Ad Agency? 6/13
  • A New Jersey Hospital with a Century-Old Reputation for Delivering Babies Builds Awareness with Storks and a Cabbage Patch, 7/13
  • How Dominant Are Your Print Ads? 7/13
  • The University of Kansas Hospital Builds a Strong Reputation While Avoiding ‘Image-y’ Ads, 9/13
  • Telling Versus Selling, 9/13
  • Aesop, The Neuromarketer—The Power of the Simple Story, 9/13
  • Personal Stories Boost Fundraising, 9/13
  • Launched and Celebrated, a Campaign for a New Hospital Service Got Great Attention Before Everything Changed, 10/13
  • Takeaway Lessons About the Northeast Back Institute Advertising, 10/13
  • A Strong Hospital Brand Finds It Needs to Rebrand—and Then Reaps Positive Results, 11/13
  • Rebranding Lifts Staff Morale, Helps Staff Satisfy Patient Expectations, 11/13

Brand Management

  • What’s in a Name? Rebranding Ties Health System Together, 3/13
  • Internal Branding and Stemming Leakage the Imperative of Today, 9/13
  • Personal Connections, Consistency, and More—Advice from a Brand Authority, 9/13
  • The C-Suite Weighs In on Health Care Branding, 10/13
  • Dignity Health Rebrands: Say Hello to Human Kindness, 12/13
  • A Unified Brand Has Many Benefits; Need to Give the Process Time, 12/13
  • Turning a House of Brands into a Branded House, 12/13

Business Development

  • Growing a Cancer Care Program: Promising Ways to Spread the Word, 1/13
  • Behavioral Health Programs Tailored to Niche Populations Gain Traction, 3/13
  • Hospitals Tackle Risks and Rewards of Insurance Business, 3/13
  • Blood Management Programs Extend Marketing Efforts—Patients Choose Bloodless Medicine for Non-Religious Reasons, 5/13
  • Community Hospitals Reposition Themselves with Clinical Trials—Innovative, Progressive Care Is a Competitive Differentiator, 6/13
  • Geographic Expansion Is a Continuing Saga, 6/13
  • Rehab Center Gets Smart, 9/13
  • Comprehensive Cancer Rehabilitation Offers Hospitals Point of Differentiation, 10/13
  • Dedicated Emergency Departments Target Expectant Moms, 11/13

Innovation

  • Weekly Huddles Keep Projects Moving—Lean Principles Enhance Marketing Activities, 2/13
  • Teaching Hospitals Lead Innovation Movement, 4/13

Internet & Social Media

  • Social Media ROI Means Much More Than ‘Likes’ and ‘Views,’ 7/13
  • Lessons Learned: Tips for Managing Online Reputations, 8/13
  • Looking for More Online Reviews? Solicit and Post Them on Your Own Website, 8/13

Market Research

  • Market Research and Engagement Through an Online Community Panel, 6/13
  • Beyond Quality and Safety: Patient and Family Advisory Councils Involved in Strategic Planning and Marketing, 10/13

Planning

  • Big Data, Little Information? 11/13

Population Health Management

  • Racing to Wellness: The Wellness Spectrum, 1/13
  • Racing to Wellness: The Consumer’s Point of View, 2/13
  • Racing to Wellness: A Marketing Model for Wellness, 4/13
  • Population Health Management: Fact and Fiction, 11/13

Pricing

  • Consumers Shop Price More, But Industry Response Still Lags, 7/13
  • Pricing Information Now Expected by Alegent Consumers, 7/13
  • Will Posting Prices Trigger a Price War? 12/13

Public Relations/Advocacy

  • Letting Go Is Hard to Do; Knowing When to Leave Your Job, 2/13

Quality and Outcomes

  • Brain Health Center Offers Model for Comprehensive Alzheimer’s Care; Collaborative Approach Benefits Patients and Family Caregivers, 5/13
  • The Care Navigation Team Model, 5/13
  • Shared Appointments Improve Access, Quality, 8/13
  • Pharmacists Help Hospitals Cut Readmissions, 8/13
  • Non-Clinical Care Guides Offer Positive Approach to Patient Care, 11/13

Reputation Management

  • Lakeland HealthCare Focuses Its Marketing Efforts on Employees, 2/13
  • Planetree Hospitals Achieve High Satisfaction, Performance Scores, 7/13
  • Shooting for Five-Star Ratings? Online Reviews Provide Feedback and Opportunity to Manage Reputation, 8/13

Sales and Promotion

  • What’s ‘New’ About New Movers? 5/13
  • Tips for Marketing to New Movers, 5/13
  • For Better Results, Undertake a Customer Intimacy Strategy to Truly Engage Consumers, 11/13

Strategic Issues/Trends

  • Focus on Consumer Needs, Not Provider Needs to Survive Health Care Transformation—Price and Quality Transparency to Gain Importance in Coming Years, 12/13

Wellness/Prevention/Access

  • A Greenhouse Helps Grow a Vision; Initiative Leads Other Hospital Healthy Food Efforts, 1/13
  • Cincinnati Hospital and Local Restaurants Serve Up a Successful Heart Healthy Restaurant Program, 3/13
  • Hospitals Use Health Coaches to Improve the Health of Their Own Employees, 6/13
  • Behavioral Marketing Puts Dent in Binge Drinking, Car Crashes—Party Smarter, Road Crew Take Off, 8/13
  • Ohio Health System Develops First Steps to Wellness Campaign, 9/13

Contributors

Diane Atwood
Deborah Borfitz
Susan Dubuque
Ritch Eich
Dan Fredricks
Cheryl Haas
Peter Hochstein
Sheryl Jackson
Barbara Long
Joyce Miller
Candace Quinn
Beverly Schulman
Sherry Stanislaw
Joan Trezek
Nancy Vessell
Michele von Dambrowski
Jane Weber Brubaker
Jaren Wilson

Exclusive Special Report on HOA Reserves, Special Assessments, Loans & More: A Homeowners Association Board Member’s Guide to HOA Funding Options

The best-run HOAs have boards that are smart with money. Those boards manage their owners’ money with care, and when they have unplanned projects that require additional funding, they’re equally methodical and thoughtful.

What do those boards do that’s so smart? They explore every funding option, starting with well-known ideas like drawing on reserves, taking out a loan, or passing a special assessment. Then they unearth funding options that few HOA board members know about, like contractor funding and government grants. They know the factors to consider when weighing each option and how to present each choice in a way that allows owners to also make educated decisions if they’re involved in the decision making. If they run into roadblocks in funding HOA projects, they regroup and try again because they understand their fiduciary duty to operate in the best interest of the HOA, even if the members are reluctant to dig into their pockets for necessary funding. Finally, they have a pulse on their reserves so it’s always available for that rainy day, even if the HOA has just emerged from a financial storm.

In this special report, you’ll discover tips and guidance on funding options from HOAleader.com’s expert contributors—professionals who’ve devoted their careers to serving and advising homeowners associations. Governing documents and state laws vary, but this information will help you understand how your association can meet all of its financial needs—and thrive.

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 HOA Reserves Special Report CoverDownload now »

      Table of Contents
     
      HOA Finances: 8 Options for Funding Expensive Projects 1      
     
      HOA Funding Options: Is It Time for a Special Assessment?
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      HOA Communications: Tips for “Selling” a Special Assessment 11      
     
      HOA Special Assessment Didn’t Pass? 4 Tactics to Consider 15      
     
      Homeowners Association Funding Options: 7-Point Checklist When Considering Using Your HOA’s Reserves 18      
     
      HOA Reserve Studies: What You Need to Know 22      
     
      Four Tips for HOA Reserve Studies: When and How to Do a Reserve Study Right 25      
     
      HOA Finances: Tips for Handling Your Reserve Account 27      
     
      HOA Reserve Funds: The Pros and Cons of Underfunding Reserves 30      
     
      HOA Funding Options: Should Your Homeowners Association Take Out a Loan? 6 Factors to Consider 33      
     
      HOA Financial Matters: Lean Times May Call for Loans 36      
     

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eHealthcare Strategy & Trends

eHealthcare Strategy & Trends: 2012 Index of Articles

eHealthcare Strategy & Trends, January—December 2012

Awards

  • 2012 eHealthcare Leadership Award Winners, 12/12

E-Business

  • Ask the Expert: Should My Hospital Accept Advertising on Its Website? 5/12
  • Affiliate Sales, Online Gift Shops Bring in Revenue, Add to Website User’s Experience, 6/12

Intranet

  • Ways to Perfect Your Intranet to Engage Staff, 2/12
  • Ask the Expert: How Can the Web Assist in Building and Managing a New Brand? 10/12
  • Like It or Not, You Need an Intranet. The Question Is, How Do You Make It Better? 12/12

Management and Organization

  • Digital Marketing in Healthcare: Where’s the Rub? 5/12

Marketing/Communications

  • Video Chat: Why Physicians Are Saying ‘Skype Me!,’ 1/12
  • Children’s Hospital Pursues Niche Marketing, 4/12
  • Georgia Organization Introduces New Website in Challenging Media Market, 8/12
  • The $1 Million Connection—A Midwest Health System Uses Targeted Marketing Programs and Call Center as Central Communications Hub to Sharply Increase Patient Appointments, 9/12
  • Penn Medicine Supplies Roadmap to Digital Marketing Success, 11/12
  • Ask the Expert: Are e-Newsletters Still a Valuable Marketing Tool for Hospitals? 11/12
  • How to Promote Your Organization ‘Everywhere’ and Spend Less Doing It, 12/12

Mobile Marketing

  • Creative Ideas to Combine Wayfinding and Mobile Marketing, 2/12
  • Survey: More Consumers Scan QR Codes, Mostly Positive About Benefits, 2/12
  • Ask the Expert: What Are the Top Mobile Considerations Today? 6/12
  • Today’s Mobile Opportunity: Business and Marketing Applications, 11/12

Relationship Building

  • Real-Time Monitoring of Imaging Center Operations Lifts Patient Satisfaction Scores, 1/12
  • Midwest Health System Launches e-Chaplain Ministry, 4/12
  • How a Cancer Center Leveraged Physician Ratings and Reviews for Patient Acquisition, 10/12

Search Engine Strategies

  • Top Five Reports for SEO in Google Webmaster Tools, 3/12
  • Key Takeaways from Audio Conference on How to Succeed with Paid Search Marketing, 7/12
  • To Improve Paid Search, Develop a Good Negative Keyword List, 10/12
  • Gauging the Search Engine Optimization of a Healthcare Website, 10/12
  • Regional Hospital Uses Website and Search to Take On the Competition, 11/12

Social Media

  • Ask the Expert: What Do I Need to Consider in Monitoring Social Media and What Kinds of Tools Are Best to Use? 1/12
  • Mobile, Social Games Poised to Impact Healthcare, 3/12
  • Ask the Expert: Is Google+ a Social Media Tool for Healthcare Marketers? 3/12
  • Hospitals and Pinterest: A Match Made in Heaven? 4/12
  • Targeted Facebook Ad Campaign Turns an OB/GYN into a Local Celebrity, 4/12
  • Twitter Pulls Back the Curtain on Hospital Procedures, 5/12
  • Consumers Embrace Social Media for Health Information, But Involvement by Healthcare Organizations Lags, Finds Study, 6/12
  • Five Essentials to Consider About the Facebook Timeline for Brands, 6/12Florida System Makes Major Commitment to Social Media, 7/12
  • Social Media Boosts Drug Literacy Program, 7/12
  • Instagram: A Snapshot of Early Hospital Adoption, 8/12
  • Ask the Expert: The Doctor Will Tweet You Now—Is There a Compelling Case for a Physician-Directed Social Media Strategy? 9/12

Strategy/Planning/Site Development

  • Ask the Expert: Can You Provide Guidance on Redesigning a Home Page? 2/12
  • Can Healthcare Organizations Find Wisdom in the Crowd? 3/12
  • Study Finds Hospital Websites Often Fail in Providing Strong User Experience, 4/12
  • Ask the Expert: How Can Hospitals Keep Their Physician Directories Current and Relevant? 4/12
  • Ask the Experts: What Are Some Strategies for Improving Conversion Rates? 7/12
  • Medical College of Wisconsin Almost Solves the Problem of Precisely Matching Consumers with the Right Physicians, 7/12
  • Website Accessibility—Addressing the Needs of Millions of Potential patients, 8/12
  • Ask the Expert: How Can We Enhance the Value of Our Website with Stand-Alone Modules? 8/12
  • A Regional Hospital Systematically Builds a Powerful Website and Other Digital Communications, 9/12
  • A Midwest Health System Redesigns Its Website to Focus on Driving Business, 10/12
  • Responsive Web Design Enhances Mobile Browsing, 12/12

Technology

  • Houston Health System Takes Initiative in Launching Health Information Exchange, 1/12
  • Health System Partners with IT Firm to Launch Mobile Sleep Monitoring Application, 2/12
  • Virtual Spokespersons Need to Do More Than Pop Up and Say ‘Hi’, 5/12
  • Modern Speech Technology Understands, Talks Back, and Takes Action in Electronic Medical Record Systems, 8/12
  • Geek Chic in a Changing Healthcare World—Effectively Communicating and Promoting Technology Changes, 9/12

Trends, Developments, Online Demographics

  • How Your e-Healthcare Colleagues Respond to Some Key Issues, 2/12
  • HIMSS 2012 Reflects Growing Importance of Consumer Engagement, 3/12
  • Community Health Needs Assessment: Participate or Face Penalties, 6/12
  • Ask the Expert: What Should Digital Healthcare Directors Focus on in 2013? Part One, 12/12

Web Site Reviews

  • Alexian Brothers Health System, St. Vincent’s Healthcare, Edward Hospital & Health Services, 1/12
  • Rush University Medical Center—Rushstories, Tanner Health System—Quality & Safety and Tanner Finder, Christiana Care Health System—Service Sections and Construction Update, 2/12
  • Saint Thomas Health, Dana-Farber Cancer Institute, Regional Health, Prominence Treatment Center, 3/12
  • Fox Chase Cancer Center –Clinical Outcomes, Highland District Hospital, Saint Agnes Hospital, 4/12
  • HealthyPlace.com, Phillips Respironics, UW Health—American Family Children’s Hospital, Health Net—Provider Search, 5/12
  • Rush University Medical Center—Transforming, Burke Rehabilitation Center, University of Michigan Health System—Quality, 6/12
  • Kettering Health Network—Community Benefit, Susquehanna Health, Shasta Regional Medical Center, ProCure Proton Therapy Center in Oklahoma City, 7/12
  • Mountain View Hospital, The Elizabeth Hospice, Children’s Healthcare of Atlanta, Lafayette General Medical Center, 8/12
  • Pardee Hospital—PardeeSelect, QuEST2StopStroke, Altru Health System, 9/12
  • UCB, Inc.—Cimzia Online Ads, Hackensack University Medical Center, 10/12
  • Edward Medical Group Physicians, Sher Fertility Clinics—Centers for Reproductive Medicine, Alice Hyde Medical Center, 11/12
  • Moffitt Cancer Center, Memorial Healthcare System—Newsroom, Healthcare Toolbox, 12/12
Strategic Health Care Marketing Logo

Strategic Health Care Marketing: 2012 Index of Articles

Strategic Health Care Marketing, January – December 2012

Accountability

  • Marketing Analytics: The New Imperative to Measure and Improve Marketing—First of a Two-Part Series, 1/12
  • Marketing Analytics: The Adoption of ‘Big Data’ Thinking to Effect Change and Create Opportunities within the Health Care Organization—Second of a Two-Part Series, 4/12
  • CRM Improves Value of Marketing Dollars: Targeted Mailings Increase Response Rates and Use of Services, 8/12
  • Building a Marketing Analytics Toolbox, 10/12
  • What Are You Worth? Ways to Prove It to Your Boss, 12/12
  • Goals and Tracking Examples, 12/12

Advertising/Communications

  • Storytelling TV That’s Almost Impossible to Ignore in New York’s Hospital Advertising Hothouse, 2/12
  • Useful Ideas Gleaned While Reporting the New York Advertising Story, 2/12
  • Three Different Ways Hospitals Use a Tried-and-True Communication Workhorse to Build Their Brand, 4/12
  • Brochures: Some Points to Consider, 4/12
  • Swedish Hospital Advertises for ‘Hot’ Nurses—But Don’t Try This at Home, 4/12
  • Fundraising Ad Campaign Does Much More Than Generate Donations, 5/12
  • Four Takeaways from the Seattle Children’s Campaign, 5/12
  • Can You Sell a Rehab Center with a Metaphor? One Hospital Decides It Can, Using a Low-Key, Visually Poetic TV Spot, 6/12
  • Useful Insights from the Bryn Mawr Rehab Campaign Interviews, 6/12
  • Thinking Outside the Bus: Innovative Ideas Than Help Marketers Get an Extra Bang from Media Budgets, 9/12
  • Innovative Ideas Takeaway Lessons, 9/12
  • An Ad Agency Carves Out a Niche to Help Hospitals Market Niches of Their Own, 11/12
  • Three Marketing Suggestions Related to the Niche Story, 11/12

Book Reviews

  • Real Leaders Don’t Boss: Inspire, Motivate, and Earn Respect from Employees and Watch Your Organization Soar, 4/12
  • Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers, 9/12

Brand Management

  • Children’s Hospital Shifts Marketing Emphasis from Patient Success Stories to unique Clinical Expertise—Primary Focus on Physicians, 5/12
  • Hospital Rankings: More Than Your Reputation Is in Play, 7/12
  • Marketing Recommendations for Hospital Rankings, 7/12
  • When a Hospital Changes Its Name and Location, How Does It Advertise That Fact? 8/12
  • Three Useful Tips Gleaned from the Lurie Children’s Story, 8/12

Business Development

  • Idling Open-Heart Volume Shifts Spotlight to Vascular and Thoracic Surgery, 1/12
  • Sick Child Care Facilities Help Cement Employee and Employer Relationships, 6/12
  • Retail Clinics Grow, But Still Face Challenges, 7/12
  • E-Tailing on Physician Practice Websites: Conflict of Interest, or Opportunity to Help Patients While Creating Revenue Stream? 8/12
  • Second Opinions: Taking Full Advantage of the Revenue Opportunity, 9/12
  • Budget-Friendly ‘Concierge’ Practices Gain Traction—Hospitals Could Become Friend—or Foe, 10/12
  • Employer-Based Clinics: Providers and Consultants Show Hospitals the Way to Succeed, 12/12

Consumerism/Customer Relations and Service

  • Health Systems Discover Benefits of Keeping Older Workers Happy, Engaged, 5/12
  • Hospital Tackle Noise: Sustained Success Requires Behavioral, Not Just Mechanical, Changes, 11/12

Internet & Social Media

  • Search Engine Marketing Boosts Patient Volume for Niche Service—But No ROI Silver Bullet, 1/12
  • Hospitals Mostly Use LinkedIn for Recruitment; Miss Other, Broader Opportunities, 2/12
  • Best Practices for Using Video and YouTube, 5/12
  • Research Shows First Impression of a Website Forms in Seconds, 5/12
  • Six Questions to Ask Yourself About Social Media at Your Hospital—Personal and Corporate Use Implications, 7/12
  • Study: Hospitals Need to Use Social Media Strategically, 11/12

Market Research

  • The Case for Using Neuromarketing Techniques in Health Care Marketing, 3/12
  • Hospitals Find Ways to Better Track Physician Referrals, 4/12
  • Health Systems Focus on Consumer Perceptions and Patient Satisfaction—More Broad-Based Intelligence-Gathering Still Limited, 9/12
  • Mystery Shopping Provides Unexpected Insights—Evaluate Ease of Access and Consistency of Customer Service, 10/12

Physician Relations/Operations

  • Hospitals Sharpen Efforts to Market Employed Physicians, 3/12
  • The Pharmaceutical Industry Offers Lessons for Getting a Physician’s Attention, 8/12
  • Bringing Physicians Together to Improve Referrals, 10/12
  • Marketing of Employed Doctors Is All Over the Map: Strategies to Keep Abreast of the Scramble and Get It Right, 11/12

Planning/Community Needs

  • Community Needs Assessment: A Work in Progress, 1/12
  • Community Needs Assessment: Providers Tackle Implementation, 6/12
  • Community Health Needs: Approaches and Examples, 8/12

Public Relations/Advocacy

  • Bringing PR to the Boardroom, 1/12
  • ‘Patient Promise’ Petitions Clinicians to Lead by Example, 11/12

Quality and Outcomes

  • Palliative Care Quietly Cuts Costs—First of a Two-Part Series, 11/12
  • Palliative Care Programs: Three Examples—Second of a Two-Part Series, 12/12

Sales and Promotion

  • Speed-Dating Model: Did the Attraction Survive the First Date? 2/12
  • Video Gamers Raise More Than $1 Million for Children’s Hospitals, 3/12
  • On-Hold Messages Can Enhance Overall Marketing Plan—‘Please Hold’ Presents Opportunity for Branding, Education, and Identification of New Patients, 6/12

Strategic Issues/Trends

  • Innovation or Co-Creation: Which One Is Better? 12/12

Wellness/Prevention/Access

  • Partnerships with Churches Improve Community Health and Can Positively Impact Hospital Bottom Line, 2/12
  • Mind Over Marketing: The Art and Science of Behavioral Change, 3/12
  • Resources for More Information on Social Marketing, 3/12
  • Kansas City Health System Sets Out to Improve Bottom Line by Keeping Patients Healthy—‘Thinking Outside the Bed,’ 4/12
  • Hospitals Drop Ball on Health Literacy—Iowa Health System Breaks Rank to Simplify Forms, Train on Teach-Back Method, 6/12
  • Dedication to Corporate Social Responsibility Drives Many Positive Outcomes, 7/12
  • Targeted Messages Help Engage Employees in Wellness Programs, 9/12

Contributors

Daniel Ansel
Diane Atwood
Nadine Bendycki
Janna Binder
Deborah Borfitz
Gabrielle DeTora
Susan Dubuque
Ritch Eich
Daniel Fell
Preston Gee
Lin Grensing-Pophal
Cheryl Haas
Peter Hochstein
Sheryl Jackson
Barbara Long
Scott MacStravic
Joyce Miller
Beverly Schulman
Stephanie Thum
Joan Trezek
Tom Urtz
Nancy Vessell
Michele von Dambrowski
Jane Weber Brubaker