Ben Dillon, Chief Strategy Officer, Geonetric

Plain-English Media is pleased to announce that Ben Dillon, MBA, Chief Strategy Officer of Geonetric, Inc. in Cedar Rapids, IA, has joined the Editorial Advisory Board of eHealthcare Strategy & Trends, a membership website and monthly print newsletter for marketing professionals and digital strategists at hospitals, health systems, and physician groups.

“Ben brings a wealth of knowledge on hospital websites, digital marketing for healthcare, and the strategic business development issues healthcare organizations face,” says Matthew T. Humphrey, president and founder of Plain-English Media. “Ben understands what our readers are trying to accomplish. He has been a frequent contributor to eHealthcare Strategy & Trends over the past several years, and I’ve been really impressed with his insights. His commentary is always up to the minute, and always based on real-world experience. We are thrilled to have him on our board of advisors.”

Some of Dillon’s recent articles for eHealthcare Strategy & Trends include:

• Facebook Pages: Should Health Systems Consolidate or Create Multiple Pages? Tips for Either Approach
• Ask the Expert: How Does Our Organization Move from Silos of Web Content to a System Approach?
• Mercy Health System’s Rebranding Efforts Come to Life on the Web

“I’m honored to join the advisory board of eHealthcare Strategy & Trends,” Dillon says. “As a self-described ‘e-health evangelist,’ I always enjoy contributing to the publication and helping healthcare marketers reach their target audiences more effectively and efficiently. I think the publication serves the hospital marketing and digital strategy community well, and I’m excited about the new initiatives I’ve seen from eHealthcare Strategy & Trends recently.”

The Editorial Advisory Board is made up of leaders in the digital healthcare marketing field who are committed to shaping the future of the industry. Board members offer ongoing editorial feedback, write occasional articles, and make introductions between the eHealthcare Strategy & Trends editorial team and contacts at hospitals and health care systems, facilitating our unique industry coverage.

The other members of the eHealthcare Strategy & Trends Editorial Advisory board are:

Kathy Divis, President, Greystone.Net, Atlanta, GA; Dan Dunlop, President & CEO, Jennings, Chapel Hill, NC; Danny Fell, President & CEO, Neathawk Dubuque & Packett, Chattanooga, TN; John Halamka, MD,  Chief Information Officer, CareGroup Healthcare System, Boston, MA; Shel Holtz, ABC, Principal, Holtz Communication + Technology, Concord, CA; Joe M. Inguanzo, PhD, President, Professional Research Consultants, Inc., Omaha, NE; and Robin Snow, Principal, Aefinity Interactive, Chicago, IL.

About Plain-English Media

Plain-English Media, LLC, is an independent publishing company based in Alameda, CA. The company provides authoritative, clear, and practical guidance that helps readers advance their professional careers and helps healthcare organizations succeed. The Plain-English Health Care division publishes eHealthcare Strategy & Trends and Strategic Health Care Marketing. The company also produces events and provides lead generation and advertising opportunities to select vendors.

About Geonetric

Geonetric helps healthcare organizations develop Web strategies that engage consumers. VitalSite®, Geonetric’s content management software, is the foundation of websites, portals and intranets for more than 500 hospitals, physician groups and clinics around the country. Geonetric also provides a comprehensive suite of online services — from Web strategy and design, to content development and responsive marketing campaigns, to online support and hosting — all designed to turn prospects into patients and deliver measurable results. Visit www.geonetric.com to learn more and follow us on Twitter @geonetric.