eHealthcare Strategy & Trends

eHealthcare Strategy & Trends: 2008 Index of Articles

eHealthcare Strategy & Trends, January—December 2008

Awards

  • Ask The Expert: How Would You Characterize Today’s Level of Healthcare Web Site Development? First of Two Parts, 11/08
  • 2008 eHealthcare Leadership Award Winners, 11/08
  • Ask The Expert: How Would You Characterize Today’s Level of Healthcare Web Site Development? Second of Two Parts, 12/08

Content

  • The New Model for Content Distribution: Social Media and Other Vehicles ‘Out on the Edge,’ 2/08
  • How to Create Excellent Podcasts, 8/08
  • Ask The Expert: How Are Hospitals Using Online Video to Gain Consumer Mindshare? 9/08
  • Web Site Copy Needs to Help Build the Brand, 9/08

Customer Service

  • Online Pre-Surgical Tutorials Get High Marks from Viewers, 2/07
  • Patient-Physician e-Visits a Winner at Henry Ford Health, 10/08

E-Business

  • Second Life Beckons as a Fund-Raising Idea—Maybe, 1/08
  • Multimedia Approach Drives Bariatric Services at Ohio Hospital, 2/08
  • Online Appointment Request Function Creates a Competitive Advantage and Generates Incremental Revenue, 3/08
  • Ask The Expert: How Do You Determine the Return on Investment from an Online Brand Identity Management System? 5/08
  • Why Campaign-Based Search Marketing Has the Best ROI, 6/08
  • Ask The Expert: Are Customer Relationship Management Initiatives Finally Gaining Traction in Healthcare? First of Two Parts, 7/08
  • Ask The Expert: Are Customer Relationship Management Initiatives Finally Gaining Traction in Healthcare? Second of Two Parts, 8/08
  • Ask The Expert: Should My Organization Engage in Nursing Shift Bidding? 10/08
  • Sample Shift Bidding Rules for Nurses, 10/08
  • ‘Electronic Nurse’ Shows Promise in Helping Congestive Heart Failure atients and Reducing Costs, 10/08
  • Patient-Physician e-Visits a Winner at Henry Ford Health, 10/08
  • Kiosks Improve Efficiency in High-Volume EDs: Self-Service Technology Streamlines Triage Process, 11/08
  • Ten Tasks Completed for Virtually Nothing Boost Web Traffic and Improve Operational Efficiency, 12/08
  • Remote Second-Opinion Programs Continue to Prosper, 12/08

Innovation

  • Hypothetical Business Challenges Lead to Real-World Innovation, 6/08
  • Palomar Pomerado Takes Construction Flybys to Next Level, 7/08
  • Why Innovation Is So Critical in Healthcare Today—A Guide for Executives, 8/08
  • Knowledge Communities Cross Hospital Lines, 11/08

Intranets

  • Corporate Blog Becomes Big Hit, 2/07

Management and Organization

  • Software Helps Manage Marketing Projects and Resources, 3/08
  • Ask The Expert: How Do You Determine the Return on Investment from an Online Brand Identity Management System? 5/08
  • Hypothetical Business Challenges Lead to Real-World Innovation, 6/08
  • Knowledge Communities Cross Hospital Lines, 11/08

Marketing/Communications

  • Portal Opens Three Doorways For International Visitors, 1/08
  • The New Model for Content Distribution: Social Media and Other Vehicles ‘Out on the Edge,’ 2/08
  • Multimedia Approach Drives Bariatric Services at Ohio Hospital, 2/08
  • Virtual Tour Balances Privacy, Transparency Goals, 2/08
  • Marketers Explore Virtual Worlds, 2/08
  • Blogs and Healthcare: A Recipe for Success, 5/08
  • Georgia System Shows How to Fashion a Unified Message with a Limited Budget, 5/08
  • Ask the Expert: What Does Health 2.0 Mean for Today’s—and Tomorrow’s—Hospitals? 6/08
  • Why Campaign-Based Search Marketing Has the Best ROI, 6/08
  • Mobile Communications Offers Many Benefits, Especially When Integrated with Healthcare Marketing, 7/08
  • Ask The Expert: Are Customer Relationship Management Initiatives Finally Gaining Traction in Healthcare? First of Two Parts, 7/08
  • Best Practices in E-mail Copy—Tips for Making Your Marketing Efforts Sizzle, 8/08
  • Ask The Expert: Are Customer Relationship Management Initiatives Finally Gaining Traction in Healthcare? Second of Two Parts, 8/08
  • How to Create Excellent Podcasts, 8/08
  • Web 2.0 Gains Traction Among Companies, 8/08
  • UW Health Evaluates Service Line Ad Creative and Media Selection with Cost-Per-Click Analysis, 9/08
  • Midwest Hospital Takes Customized, Proactive Approach to e-Newsletters, 12/08

Physician Referral/Marketing

  • Ask The Expert: In Hospital-Physician Relationship Programs, How Critical Is an e-Communication Strategy? First of Two Parts, 3/08
  • Ask The Expert: In Hospital-Physician Relationship Programs, How Critical Is an e-Communication Strategy? Second of Two Parts, 4/08

Physicians Online

  • Ask The Expert: In Hospital-Physician Relationship Programs, How Critical Is an e-Communication Strategy? First of Two Parts, 3/08
  • Ask The Expert: In Hospital-Physician Relationship Programs, How Critical Is an e-Communication Strategy? Second of Two Parts, 4/08

Relationship Building

  • Ask The Expert: In Hospital-Physician Relationship Programs, How Critical Is an e-Communication Strategy? First of Two Parts, 3/08
  • Ask The Expert: In Hospital-Physician Relationship Programs, How Critical Is an e-Communication Strategy? Second of Two Parts, 4/08
  • Personal Touch Drives Electronic Medical Information Program, 4/08
  • Blogs and Healthcare: A Recipe for Success, 5/08
  • Survey Helps Define What Technology and Services Consumers Want, 5/08
  • Ask The Expert: Are Customer Relationship Management Initiatives Finally Gaining Traction in Healthcare? First of Two Parts, 7/08
  • Ask The Expert: Are Customer Relationship Management Initiatives Finally Gaining Traction in Healthcare? Second of Two Parts, 8/08
  • Healthcare System Develops Its Own Patient-Family/Friends Social Network, 9/08
  • New Social Networking Site Seeks Patient Opinions and Perspectives About Providers—Unusual Sponsorship by Health Plan, 9/08
  • GoFetch Lets Sick Kids Communicate During Hospital Stay, 9/08
  • Patient-Physician e-Visits a Winner at Henry Ford Health, 10/08
  • Blogging Goes Mainstream, 11/08

Search Engine Strategies

  • Why Campaign-Based Search Marketing Has the Best ROI, 6/08
  • A Picture Is Worth a Thousand Clicks—Understanding Universal Search, 8/08
  • Add Local Search to Your Marketing Toolkit to Boost Results, 10/08

Strategic Web Initiatives

  • Multimedia Approach Drives Bariatric Services at Ohio Hospital, 2/08
  • How Two Organizations Developed New Nursing Web Sites, 4/08
  • Akron General Takes Different Approach to Annual Report, 6/08
  • New Social Networking Site Seeks Patient Opinions and Perspectives About Providers—Unusual Sponsorship by Health Plan, 9/08
  • Ask The Expert: Should My Organization Engage in Nursing Shift Bidding? 10/08
  • Sample Shift Bidding Rules for Nurses, 10/08
  • ‘Electronic Nurse’ Shows Promise in Helping Congestive Heart Failure Patients and Reducing Costs, 10/08

Strategy/Planning/Site Development

  • Is Incremental Web Site Design Right for You? Lessons Learned from Duke University Health System, 1/08
  • Portal Opens Three Doorways For International Visitors, 1/08
  • What Do Your e-Healthcare Colleagues Think About Some Key Web Site Issues? 1/08
  • Virtual Tour Balances Privacy, Transparency Goals, 2/08
  • Mayo Clinic Takes Unusual Approach to Site Redesign, 3/08
  • How Two Organizations Developed New Nursing Web Sites, 4/08
  • Healthcare Conference Attendees Offer Their Views on Future Internet Technologies, 4/08
  • Web Professionals Share Tips on Managing Agencies and Other Vendors, 5/08
  • Why Campaign-Based Search Marketing Has the Best ROI, 6/08
  • Ask the Expert: What Does Health 2.0 Mean for Today’s—and Tomorrow’s—Hospitals? 6/08
  • Guidance in Deciding Which Site Problems to Address First, 6/08
  • Washington Hospital Center Uses Online Survey, Mapping Program to Guide Site Redesign, 7/08
  • How Secure Are Your Web-Based Forms? 7/08
  • Find Out Exactly What Your Target Audiences Think of Your Web Site, 8/08
  • A Picture Is Worth a Thousand Clicks—Understanding Universal Search, 8/08
  • Ask The Expert: How Are Hospitals Using Online Video to Gain Consumer Mindshare? 9/08
  • Johns Hopkins Redesigns Web Site to Facilitate Visitor Navigation and Bring Sprawling Organization Together, 10/08
  • Ten Tasks Completed for Virtually Nothing Boost Web Traffic and Improve Operational Efficiency, 12/08

Technology

  • Second Life Beckons as a Fund-Raising Idea—Maybe, 1/08
  • Ask the Expert: What Will 2008 Mean for e-Healthcare? What Technologies Are You Most Excited About? First of Two Parts, 1/08
  • Ask the Expert: What Will 2008 Mean for e-Healthcare? What Technologies Are You Most Excited About? Second of Two Parts, 2/08
  • E-Health Trends for Payers: The Technologies That Excite Payers Most, 2/08
  • Marketers Explore Virtual Worlds, 2/08
  • Software Helps Manage Marketing Projects and Resources, 3/08
  • Personal Touch Drives Electronic Medical Information Program, 4/08
  • Technology Productivity Tools and Online Resources, 4/08
  • Georgia System Shows How to Fashion a Unified Message with a Limited Budget, 5/08
  • Survey Helps Define What Technology and Services Consumers Want, 5/08
  • Mobile Communications Offers Many Benefits, Especially When Integrated with Healthcare Marketing, 7/08
  • Palomar Pomerado Takes Construction Flybys to Next Level, 7/08
  • Web 2.0 Gains Traction Among Companies, 8/08
  • ‘Electronic Nurse’ Shows Promise in Helping Congestive Heart Failure Patients and Reducing Costs, 10/08
  • Kiosks Improve Efficiency in High-Volume EDs: Self-Service Technology Streamlines Triage Process, 11/08

Trends, Developments, Online Demographics

  • Ask the Expert: What Will 2008 Mean for e-Healthcare? What Technologies Are You Most Excited About? First of Two Parts, 1/08
  • Ask the Expert: What Will 2008 Mean for e-Healthcare? What Technologies Are You Most Excited About? Second of Two Parts, 2/08
  • E-Health Trends for Payers: The Technologies That Excite Payers Most, 2/08
  • Healthcare Conference Attendees Offer Their Views on Future Internet Technologies, 4/08
  • Ask the Expert: What Does Health 2.0 Mean for Today’s—and Tomorrow’s—Hospitals? 6/08
  • Why Innovation Is So Critical in Healthcare Today—A Guide for Executives, 8/08
  • Ask The Expert: How Are Hospitals Using Online Video to Gain Consumer Mindshare? 9/08
  • Ask The Expert: How Would You Characterize Today’s Level of Healthcare Web Site Development? First of Two Parts, 11/08
  • Blogging Goes Mainstream, 11/08
  • Ask The Expert: How Would You Characterize Today’s Level of Healthcare Web Site Development? Second of Two Parts, 12/08

Usability of Web Sites

  • Mayo Clinic Takes Unusual Approach to Site Redesign, 3/08
  • How Two Organizations Developed New Nursing Web Sites, 4/08
  • Find Out Exactly What Your Target Audiences Think of Your Web Site, 8/08

Web Site Reviews

  • January Web Takes: University Hospital, In Pursuit of Pain-Free Health Care—Little Company of Mary Hospital and Health Care Centers, NewYork-Presbyterian, 1/08
  • February Web Takes: Palomar Pomerado Health, St. Vincent Health System, Spirit of Women, Statesboro, Georgia City Guide & Directory, 2/08
  • March Web Takes: Lakeland Regional Medical Center, Weiss Joint University in Chicago, Silver Cross Hospital Replacement Hospital Initiative, 3/08
  • April Web Takes: Rehabilitation Hospital of the Cape and Islands, BlausenLisi, Scripps, 4/08
  • May Web Takes: Hope Portal, St. Vincent Health—My Story, Vascular Health Activity Book, 5/08
  • June Web Takes: Southwestern Vermont Health Care/Physician Opportunities, OhioHealth Sports Medicine, Rochester General Hospital, Loma Linda University Medical Center—Proton Treatment and Research Center, 6/08
  • July Web Takes: Ingalls Health System, Sun Health – Survival Skills for New Parents, Halifax Health, 7/08
  • August Web Takes: Elekta Virtual Clinic, Fresno Heart & Surgical Hospital, Tonik, Danbury Hospital, 8/08
  • September Web Takes: Blue Cross Blue Shield of Florida—The Power of the Human Voice, Exempla Healthcare, Park Nicollet, 9/08
  • October Web Takes: UnitedHealth Group—United for Healthier Communities, Chelsea Community Hospital Health & Wellness Center, Villa St. Benedict, St. Jude Medical Center, 10/08
  • November Web Takes: UK Healthcare—Markey Cancer Center, Spectrum Health Foundation, 11/08
  • December Web Takes: American Heart Association—HeartHub for Patients, Sherman Health, Florida Hospital—Global Robotics Institute, 12/08

Web Tools

  • Technology Productivity Tools and Online Resources, 4/08
  • Healthcare System Develops Its Own Patient-Family/Friends Social Network, 9/08
  • GoFetch Lets Sick Kids Communicate During Hospital Stay, 9/08