eHealthcare Strategy & Trends, January—December 2013

Awards

• 2013 eHealthcare Leadership Award Winners, 11/13

Content

• Best Practices in Web Content Development—An Effective, Unexpected Approach from an Academic Medical Center, 1/13
• Ask the Expert: How Do I Best Create Valuable Website Content? 4/13
• The Power of Storytelling, 8/13

Customer Service

• Isn’t It Time to Adopt Online Appointment Scheduling? 6/13

E-Business

• Hospital-Sponsored Physician Review Site a Success—Rich Snippets, Robust Information Boost SEO and Visits to Hospital Website, 5/13
• Isn’t It Time to Adopt Online Appointment Scheduling? 6/13
• UAB Medicine Develops a Mobile Application with Clear Business Benefits, 7/13
• A Different Approach to Patient Billing, 8/13
• Using the Power of a Health Risk Assessment to Build the Brand and Drive Business, 9/13
• Specialty Medical Practice Uses Appointment Request Feature for Website and Business Success, 9/13

Innovation

• Six Inducted into Healthcare Internet Hall of Fame, 2/13

Marketing/Communications

• Ask the Expert: How Can Predictive Analytics Help Marketers Address the Changing Healthcare Landscape? 2/13
• Ten Best Practices for Creating Great Landing Pages, 3/13
• Ask the Expert: How Can I Best Use Digital Communications to Market to Referring Physicians? 3/13
• Second Life Enables Engagement Across Geographic Boundaries, 6/13
• Ask the Expert: Should My Website and Print Publications Be Connected? 6/13
• Michigan Challenges an Obesity Epidemic with Integrated Marketing, Interactivity, and Corporate Co-Sponsors, 7/13
• Ask the Expert: How Do I ‘Easily’ Calculate ROI in Service-Line Marketing? 7/13
• Meridian Health Uses Multiple Marketing Channels to Grow Pediatric Services, 7/13
• Embrace Blogging to Generate Real Patient Connections, 8/13
• Salem Health Uses Video to Get Big Media to Pay Attention; Vehicle Leads New Marketing Push, 9/13
• Using Google Analytics to Drive Marketing Decisions—Going Beyond Website Visits and Page Views, 10/13
• Ask the Expert: How Do You Build an Effective Dashboard for Digital Marketing? 10/13
• Deploying a Mobile App to Address a Valuable Need and Transition the Community to Using Technology, 10/13
• Patient Engagement? There’s an App for That, 11/13
• Protect Your Game: Hospital for Special Surgery’s Portal for Golf, 12/13

Physicians Online

• Ask the Expert: How Can I Best Use Digital Communications to Market to Referring Physicians? 3/13
• Hospital-Sponsored Physician Review Site a Success—Rich Snippets, Robust Information Boost SEO and Visits to Hospital Website, 5/13
• The Digital Future of Physician Relations, 8/13

Relationship Building

• The Definition of Healthcare Is Changing: New Standards for Population Health Management, 3/13
• Ask the Expert: Can Lifetime Value of a Patient Be Calculated? Is it Worth the Effort? 5/13

Search Engine Strategies

• SEO Lessons Learned by Integris Health, 4/13

Social Networking

• Good Advice for Those Tempted to Try Facebook Ads, 2/13
• Cleveland Clinic ‘Cracks’ the Facebook Code, 2/13
• Getting the Most out of LinkedIn and Facebook for Recruitment, 4/13
• Marketers Take Note—Major Design Changes Coming to Your YouTube Channel, 5/13
• Lessons Learned in Building the Brand Through Health Content and Social Media—Conventional Thinking Often Wrong, 10/13
• Hashtags on Facebook Don’t Boost Viral Impact, 10/13

Strategic Web Initiatives

• Cleveland Clinic Takes New Tack to Build the Brand—Health and Wellness Content in Special Hub and Across Multiple Digital Channels, 2/13
• MD Anderson Cancer Center Taps Technology to Empower Patients, 4/13
• Animations Available Wherever You Go on the Web, 7/13

Strategy/Planning/Site Development

• Mercy Health System’s Rebranding Efforts Come to Life on the Web, 1/13
• Consumer Engagement Via Online Physician Videos—Going Way Beyond the Mundane, 2/13
• Move Your Marketing Research Efforts into the 21st Century, 5/13
• Oakwood Healthcare Goes Responsive in Website Redesign: Enhancing the User Experience, 6/13
• Ask the Expert: How Is Content Integration the Secret Ingredient for Elevating Online ROI? 9/13

Technology

• SharePoint—The Real Opportunities for Healthcare, 3/13
• Ask the Expert: How Can Digital Technology Support Brand Building? 8/13
• Telemedicine Pilot Aims to Reduce Costs and Improve Access to Care for Rural Children, 12/13
• Virtual Reality Program Helps Treat Mental Health Problems, 12/13

Trends, Developments, Online Demographics

• Ask the Expert: What Should Digital Healthcare Directors Focus on in 2013? Part Two, 1/13
• The Definition of Healthcare Is Changing: New Standards for Population Health Management, 3/13
• Ask the Expert: What Should Digital Healthcare Directors Focus on in 2014? Part One, 11/13
• Ask the Expert: What Should Digital Healthcare Directors Focus on in 2014? Part Two, 12/13

Usability of Websites

• Improving the Online Patient Experience: Usability Tests and Task Completion, 11/13

Web Site Reviews

• UnitedHealthcare: Health Care Lane—Community Center, American Foundation for the Blind, Rex UNC Health Care, 1/13
• The Corner Health Center, Winchester Hospital, Willis-Knighton Health System—Homework Help Center, 2/13
• Lakeland HealthCare, Scripps Health, Hebrew SeniorLife—ReAge, 3/13
• Methodist Healthcare, Legacy Health, Baylor Health Care System, 4/13
• Indiana University Health, Saint Agnes Hospital—360° Your Health from Every Angle, Valley Health System, 5/13
• Holy Family Memorial, 21st Century Oncology, Winona Health, 6/13
• Alamance Regional Medical Center, Center for Human Reproduction, 7/13
• Hartford Hospital, Centers for Disease Control and Prevention—Infographics, North Valley Hospital, Drugs.com, 8/13
• Children’s Hospital of Pittsburgh of UPMC, Dean Health, University of Michigan Health System—Quality & Safety, 9/13
• DMC Surgery Hospital, Coping Club at Kosair Children’s Hospital, Online Health, 10/13
• Gundersen Health System, Mayfield Clinic, Lehigh Valley Health Network, 11/13
• Virtual Tours—Roper St. Francis, Holy Redeemer HealthCare at Bensalem, and UCLA Health, MD Anderson Cancer Center—Physician Referral, 12/13

Web Tools

• Skype Proves to Be Powerful Tool for Family Therapy, 6/13